CV/Mission Neolane freelance

Exemple d'expériences de Mahmoud,
freelance NEOLANE habitant ?

• Project Manager CRM

  Adidas Group, Herzogenaurach, Germany
  Jan 2013 - aujourd'hui

  Main point of contact of the campaign management team, leading a team of 4 resources
  Engaging in multiple tasks/projects related with the campaign/marketing automation at Adidas Group
  Participation in the analysis of highly complex business requirements
  Contribution to solid, scalable technical solutions that empower the business to achieve their goals

• Consultant (Contractor)

  London, UK &ndash Neolane
  Jan 2013 - Jan 2013

  2 months contract to finish the Direct Axis project
  Neolane implementation and expertise
  Neolane deployment and go live

• Senior Consultant Senior CRM and Neolane consultant.

  Towers Watson, London, UK
  Jan 2010 - Jan 2011

  Eircom/Meteor &ndash Implementation of Marketing Campaign Management, Interaction and Automation
  (Inbound, outbound channels and offer management) for Telecom provider
  
  - Conduct functional and technical workshops to define the target solution
  - Writing technical and functional design documents
  - Writing training materials
  - Conducting class room and on the job training.
  - Design, development, testing, implementation and customization of Neolane
  - Design of the marketing datamart
  - Integrate Data Warehouse with marketing datamart, using Neolane workflows
  - Creation of offer catalogue and campaign models
  - Creation of campaign and offer business rules
  - Integration with inbound channels (call centre and web)
  - Web Services for Inbound contact
  - SMS &ndash integration with SMS-C, email, direct mail and outbound call center
  - Post production support and transfer of knowledge to operational teams

  - Technical environment: Neolane, SQL Server, SQL, JavaScript , XML and SOAP

• CRM/BI Consultant

  SOFT COMPUTING, CRM/BI Department, Paris, FranceGroupe Revue Fiduciaire (********)
  Jan 2008 - Jan 2010

  Implementation of a Marketing Campaign Management tool
  (GRF wanted to improve its interactions with customers and sales prospects by integrating Ms Dynamics and Neolane to meet the EMA, SFA and customers needs)
  
  - Analysis of the existing information systems
  - Design of the marketing database, based on a 360° vision of the client
  - Responsible for implementing Neolane
  - Conduct functional and technical workshops to define the target solution
  - Writing technical and functional design documents
  - Design, development, testing, implementation and customization of Neolane
  - Writing training manual and conducting training
  - Post production support and transfer of knowledge to operational teams

  Technical environment: Neolane, SQL Server, SQL, JavaScript and XML

• Universal Music Group International
  aujourd'hui

  Implementation of multi-channel digital marketing system
  (High level of automation ,single global marketing database, D2C integration and improve engagement levels)
  
  - Conduct functional and technical workshops to define the target solution
  - Writing technical and functional design documents
  - Design, development, testing, implementation and customization of Neolane
  - Migration of the existing database (customers, subscriptions and artists)
  - Definition of business processes
  - Business process support for country, label and artist management
  - Automation of business processes using workflows
  - Develop multi lingual user interface
  - Post production support and transfer of knowledge to operational teams

  Technical environment: Neolane, PostgreSQL, SQL, JavaScript and XML

• Improve existing Marketing Campaign Management tool

  ALLIANZ
  aujourd'hui

  - Participation in the definition and implementation of new business requirements
  - Definition of customer segmentation leading to effective marketing targets
  - Production support and transfer of knowledge to operational teams
  - Assisting Marketing teams in creating operations and workflows

  Technical environment: Neolane, SQL Server, SQL, JavaScript and XML

• FNAC (********) (Neolane-Functional and technical consultant)
  aujourd'hui

  Improve existing Marketing Campaign Management tool
  - Liaising with marketing teams, heads of units and IT
  - Participation in the definition and implementation of new business requirements
  - Definition of reporting of customer retention, loyalty and ROI
  - Definition of customer segmentation leading to effective marketing targets
  - Production support and transfer of knowledge to operational teams
  - Assisting Marketing teams in creating operations and workflows

  Technical environment: Neolane, Oracle, SQL, JavaScript and XML

• Supervision of a Marketing Campaign Management tool

  GROUPAMA (********)(Neolane-Functional consultant)
  aujourd'hui

  - Management of the project from the client&rsquos side, in charge of representing the client&rsquos interests
  - Coordination of the multiple stakeholders and service providers
  - Definition of customer segmentation leading to effective marketing targets
  - Production support and transfer of knowledge to operational teams
  - Assist Marketing teams in creating operations and workflows

  Technical environment: Neolane and Oracle

• GALERIES LAFAYETTE (********)
  aujourd'hui

  Implementation of a Marketing Campaign Management
  tool (GL improved its interactions with customers and sales prospects by integrating Neolane)
  
  - Analysis of the existing information systems
  - Animation of functional and technical workshops to define the target solution
  - Writing technical and functional design documents
  - Design, development, testing, implementation and customization of Neolane

  - Technical environment: Neolane, Oracle, SQL, JavaScript and XML

• Neolane (********)
  aujourd'hui

  Participation in several projects of integration of NEOLANE solution
  
  - Design, development, testing, implementation and customization of Neolane
  - Writing technical and functional design documents
  Technical environment: Neolane, Oracle, SQL, JavaScript and XML