CV/Mission Neolane freelance

Exemple d'expériences de Mahmoud,
freelance NEOLANE habitant ?

Project Manager CRM
Adidas Group, Herzogenaurach, Germany
10/2013 -
Main point of contact of the campaign management team, leading a team of 4 resources
Engaging in multiple tasks/projects related with the campaign/marketing automation at Adidas Group
Participation in the analysis of highly complex business requirements
Contribution to solid, scalable technical solutions that empower the business to achieve their goals

Consultant (Contractor)
Integrated Marketing Solutions Ltd, London, UK &ndash Neolane
7/2013 - 8/2013
2 months contract to finish the Direct Axis project
Neolane implementation and expertise
Neolane deployment and go live

Senior Consultant Senior CRM and Neolane consultant.
Towers Watson, London, UK
11/2010 - 10/2011
Eircom/Meteor &ndash Implementation of Marketing Campaign Management, Interaction and Automation
(Inbound, outbound channels and offer management) for Telecom provider

- Conduct functional and technical workshops to define the target solution
- Writing technical and functional design documents
- Writing training materials
- Conducting class room and on the job training.
- Design, development, testing, implementation and customization of Neolane
- Design of the marketing datamart
- Integrate Data Warehouse with marketing datamart, using Neolane workflows
- Creation of offer catalogue and campaign models
- Creation of campaign and offer business rules
- Integration with inbound channels (call centre and web)
- Web Services for Inbound contact
- SMS &ndash integration with SMS-C, email, direct mail and outbound call center
- Post production support and transfer of knowledge to operational teams
- Technical environment: Neolane, SQL Server, SQL, JavaScript , XML and SOAP

Universal Music Group International
-
Implementation of multi-channel digital marketing system
(High level of automation ,single global marketing database, D2C integration and improve engagement levels)

- Conduct functional and technical workshops to define the target solution
- Writing technical and functional design documents
- Design, development, testing, implementation and customization of Neolane
- Migration of the existing database (customers, subscriptions and artists)
- Definition of business processes
- Business process support for country, label and artist management
- Automation of business processes using workflows
- Develop multi lingual user interface
- Post production support and transfer of knowledge to operational teams
Technical environment: Neolane, PostgreSQL, SQL, JavaScript and XML

ALLIANZ
-
Improve existing Marketing Campaign Management tool

- Participation in the definition and implementation of new business requirements
- Definition of customer segmentation leading to effective marketing targets
- Production support and transfer of knowledge to operational teams
- Assisting Marketing teams in creating operations and workflows
- Technical environment: Neolane, SQL Server, SQL, JavaScript and XML

CRM/BI Consultant
SOFT COMPUTING, CRM/BI Department, Paris, FranceGroupe Revue Fiduciaire (********)
3/2008 - 9/2010
Implementation of a Marketing Campaign Management tool
(GRF wanted to improve its interactions with customers and sales prospects by integrating Ms Dynamics and Neolane to meet the EMA, SFA and customers needs)

- Analysis of the existing information systems
- Design of the marketing database, based on a 360° vision of the client
- Responsible for implementing Neolane
- Conduct functional and technical workshops to define the target solution
- Writing technical and functional design documents
- Design, development, testing, implementation and customization of Neolane
- Writing training manual and conducting training
- Post production support and transfer of knowledge to operational teams
- Technical environment: Neolane, SQL Server, SQL, JavaScript and XML

FNAC (********) (Neolane-Functional and technical consultant)
-
Improve existing Marketing Campaign Management tool
- Liaising with marketing teams, heads of units and IT
- Participation in the definition and implementation of new business requirements
- Definition of reporting of customer retention, loyalty and ROI
- Definition of customer segmentation leading to effective marketing targets
- Production support and transfer of knowledge to operational teams
- Assisting Marketing teams in creating operations and workflows
- Technical environment: Neolane, Oracle, SQL, JavaScript and XML

GROUPAMA (********)(Neolane-Functional consultant)
-
Supervision of a Marketing Campaign Management tool
- Management of the project from the client&rsquos side, in charge of representing the client&rsquos interests
- Coordination of the multiple stakeholders and service providers
- Definition of customer segmentation leading to effective marketing targets
- Production support and transfer of knowledge to operational teams
- Assist Marketing teams in creating operations and workflows
-
Technical environment: Neolane and Oracle

GALERIES LAFAYETTE (********)
-
Implementation of a Marketing Campaign Management
tool (GL improved its interactions with customers and sales prospects by integrating Neolane)

- Analysis of the existing information systems
- Animation of functional and technical workshops to define the target solution
- Writing technical and functional design documents
- Design, development, testing, implementation and customization of Neolane
- Technical environment: Neolane, Oracle, SQL, JavaScript and XML

Neolane (********)
-
Participation in several projects of integration of NEOLANE solution

- Design, development, testing, implementation and customization of Neolane
- Writing technical and functional design documents
Technical environment: Neolane, Oracle, SQL, JavaScript and XML