CV/Mission de Consultant Adobe Analytics freelance

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Exemple de missions d'Igor,
Consultant Adobe Analytics habitant Paris (75)

  • Jan 2020 - aujourd'hui

    Context :

    Insurance
    Digital Marketing
    e-Commerce

    Technologies :

    Adobe Campaign 7

    Adobe Experience Manager

    Adobe Experience Platform

    Adobe Analytics

    Python
    Scikit-learn
    Pandas
    Numpy

    InMoment

    Qualtrics

    JIRA/Confluence

    Postman ALLIANZ SE
    Senior Digital Marketing Consultant

    Adobe Marketing Cloud onboarding of Allianz / Allianz Partners international operational entities

    Main tasks :

    Functional and technical training of marketing teams on automated acquisition / retention / cross-sell Adobe Campaign use cases leveraging the other Adobe Marketing Suite applications (Adobe Experience Manager, Adobe Experience Platform, Adobe Analytics) :

    - Welcome customer journey drip campaigns
    - Renewal / Winback campaigns
    - Birthday campaigns
    - Quote reminder campaigns
    - Customer Satisfaction related campaigns (cross-sell and referral campaigns for satisfied customers / agents alerts for unsatisfied ones)
    - Triggered campaigns on specific events (interest in products, churn risk)

    Propensity / churn risk score modeling (Python, Numpy, Pandas, Scikit-learn) and integration in Campaign

    Customer segmentation (Life Stage, Behavioral Economics, RFM) and Customer Lifetime Value calculation

    Marketing Campaigns reporting, conversion rate monitoring, A/B testing, etc.

  • Jan 2019 - Jan 2020

    Context :

    Postal Services
    Digital Marketing
    Technologies :

    Adobe Campaign 7

    JIRA / Confluence
    LA POSTE BNUM
    Proxy Product Owner / Scrum Master

    Proxy Product Owner / Scrum Master for the Digital branch (BNum) of La Poste

    OGCG Project : Adobe Campaign deployment for all the digital entities of La Poste
    OGCG Project : Adobe Campaign deployment for all the digital entities of La Poste

    Main tasks :

    - Technical studies / feasibility studies / functional coverage of business user stories
    - Writing functional user stories with the Business Product Owners and the Business Analysts, and technical stories
    - Animation of the Agile rituals (Daily, Backlog refinement, Sprint Planning, Retrospective)
    - Adobe Campaign use cases testing

  • Jan 2018 - Jan 2019

    Context :

    Insurance
    Digital Marketing
    e-Commerce

    Technologies :

    Adobe Campaign 7

    EMagin

    JIRA / Confluence

    Postman
    ALLIANZ PARTNERS
    Senior Digital Marketing Consultant and eCommerce Business Analyst

    My mission at Allianz Partners is divided in two parts :

    As a Senior Digital Marketing Consultant, my mission is to quickly onboard France, UK, Spain, Canada, Brasil, United Arab Emirates, Singapore and Thaïland on Adobe Campaign, automate the clients and policies data loading from different back-ends, integrate the sales tracking (Google Analytics and Adobe Analytics), and help with the first campaigns set-up and KPI analysis.

    As an eCommerce Business Analyst, my mission is to create user stories for the new functionalities of the B2C eCommerce sites, such as monthly installments, healthcare prepayment cards reactivation, contact consent storing, and SEPA mandates, as well as the verification of the set-up of segment and offers, and the development of automated API testing collections in Postman.

    Main tasks :

    - Technical studies / feasibility studies / functional coverage of business user stories
    - Writing functional user stories with the Product Owner and the Business Analysts, and technical stories
    - Adobe Campaign development (data integration technical workflows, help with the set-up of marketing campaigns)
    - Postman automated API testing collections development

  • Jan 2016 - Jan 2018

    Context :

    Insurance
    CRM
    Digital Marketing

    Technologies :

    Neolane Campaign 6.1.1

    Neolane Interaction 6.1.1

    Accengage

    Qualtrics
    AXA FRANCE
    Senior CRM & Digital Marketing Consultant

    As Scrum Master and Technical Lead of the IT Digital Marketing Squad, my mission is to organize the agile Scrum / Kanban rituals, carry out studies, write user and technical stories, and help out with the implementation of solutions to leverage the advanced functionalities of the Adobe Marketing Suite and maximize their potential to meet the Marketing Department needs.

    Projects covers particularly :

    - Real-Time DMP audiences integration : Integrating Weborama DMP audiences in Adobe Campaign Interaction in real-time with Kafka for agile context marketing operations
    - VCU (Unified Client and Contract Vision) : Building new Adobe Campaign Interaction environments offers based on an unified vision of clients and contracts (insurance, bank, and collective health)
    - LCS (Specific Targeting Lists) : Ability for the marketing teams to inject in real-time high-value targeting lists in Adobe Interaction, based on scores previously calculated in external tools by the CRM team (SAS, R)
    - Qualtrics Surveys Response Integration : Development of hourly API calls to retrieve surveys metadata and responses in Adobe Campaign to leverage customer insights
    - Adobe Experience Manager assets use in Adobe Campaign to streamline the work of campaign operators
    - Real-time messaging and notifications with Adobe Message Center
    - In-App and Out-App mobile push notifications (Adobe Campaign / Accengage integration)
    - GDPR data purging processes

    Main tasks :

    - Scrum Master and Technical Lead of the IT Digital Marketing Squad
    - Identification of user needs
    - Writing functional user stories with the Product Owner and the Business Analysts, and technical stories
    - Adobe Campaing Development (Interaction new offers environments, data / schemas modelisation, webservices for Salesforce, Qualtrics surveys responses integration with API calls, etc.)

  • Jan 2015 - Jan 2015

    Context :

    Games
    Campaign Management
    BI

    Technologies :

    Neolane Campaign 5.1 / 6.1.1

    Neolane Interaction 5.1 / 6.1.1

    MicroStrategy 9.3.1
    PMU
    BI and Marketing Campaigns Applications Manager

    As an interface between the Marketing, the IT Departments, and the third-party application maintenance (CGI), the role of the BI and Marketing Campaigns application manager is to maintain a high level of customer satisfaction by ensuring high availability and performance of the applications (Neolane Campaign / Interaction 5.1 and MicroStrategy 9.3.1) and the underlying Oracle databases.

    - Management of the evolutions roadmap of the Marketing Campaigns and BI applications
    - Management of the incidents and bug reports
    - Identification of user needs
    - Expression of requirements
    - Functional and technical specifications
    - User acceptance tests
    - Coordination with Marketing & third-party application maintenance on several projects (Neolane / Interaction 6.1.1 Upgrade, Real-time transactional communications (Adobe Message Center), Loyalty Program (Comarch PMS), regulatory and privacy constraints (ARJEL & CNIL), etc.)

  • Jan 2014 - Jan 2014

    Context :
    Insurance
    CRM
    Campaign Management
    Technologies :

    Neolane 6.1
    MMA
    Relational Marketing Project Manager

    Project management of the deployment of the relational and conversational marketing strategy of MMA using Neolane 6.1 (Adobe Campaign).

    The aim of the project is to enhance the customer experience by providing them high-value interesting information and letting them interact, to strengthen the link with the brand, to retrieve customer knowledge, either direct (replies, forms submissions, forums posts) or inferred (responsiveness, customer journeys on the site), to communicate to the agents network the opportunities of business development, and to ease the work of the campaigns managers by optimizing the use of the advanced functionalities of Neolane (particularly the Digital Content Editor Module with a library of pre-defined templates and personalization blocks).

    To achieve this goal, a cartography of business rules and triggers was created, and an offers recommendation engine is being developed, connected to the existing IT systems (Professionals and individuals editorial content platform (Jahia CMS - Oracle database), integration of the customers journeys through the site (AT Internet - Xiti), client marketing datamart (Oracle), big data lake (Hadoop)).

    This offers recommendation engine will allow the automated diffusion of personalized information coming from the editorial content platform, according to :
    - Detected interests (specific pages visits, estimates queries, forms submission, forum posts)
    - Segment
    - Regulatory and legislative developments (ANI)
    - Recurring predetermined events (seasonal prevention messages, wishes)
    - Events linked to the customer lifecycle (birthday, births)
    - Events linked to the contracts lifecycle (subscriptions, resiliations, end of contract renewal communications)
    - Project management
    - Interface between the IT, Customer Policies, and Operational Marketing Departments
    - Expression of requirements
    - Functional and technical specifications
    - Participation to the elaboration of the cartography of business rules and triggers of the offers recommendation engine
    - Participation to the development of the offers recommendation engine
    - Animation of the project and steering committees
    - Monitoring of budget and delays

  • Chef de projet / Concepteur logiciel

    BANQUE POSTALE - IMMOBILIER CONSEIL
    Jan 2013 - Jan 2013

    Contexte :

    Banque
    Conception et mise en place d'une application de gestion CRM pour gérer les
    Tourisme
    apports / ventes des Conseillers en Immobilier Patrimonial
    CRM

    Gestion de
    - Identification des besoins
    campagnes
    -

    Gestion du projet

    - Rédaction d'expression de besoins
    Technologies :
    - Rédaction de spécifications techniques et fonctionnelles

    - Conception de l'application
    C# Winforms
    - Encadrement d'un développeur
    .Net Framework 4

    DevExpress
    CLUB MED
    SQL Server 2008
    Consultant gestion de campagnes marketing
    Access
    Neolane

    Unica
    Conception et mise en place de campagnes marketing multicanal sous Neolane

    (Adobe Campaign) pour la BU Amérique du Nord...

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