Freelance HubSpot : Distinguez les compétences nécessaires à votre projet

Résumé des emplois de Sonia,
freelance HUBSPOT habitant Paris (75)

• Jan 2022 - Jan 2023

  I have created and been the interim CEO of two stealth mode startups that are being
  sold to private investors: a No Code & Automation incubator for startups in Dublin and a learning ops software in London.
  Projects under NDA - Please ask for further details.

• I COO - HubSpot migration, implementation & automation

  @Quantum Santé
  Jan 2021 - Jan 2021

  I've accompanied and advised Quantum Santé in their business strategy, team management (20 people in 3 countries), operations management, communication and marketing for a potential takeover in 2022
  HubSpot Implementation & set up: CRM, Sales, Marketing, CMS, Customer Service / LMS implementation: Academy Of Mine
  Processes improvement: automation marketing workflows, customer success, tasks
  Restructured, implemented internal tools: CRM, Slack, payroll software (Payfit), legal traceability processes
  Strategic & management consulting: definition of communication, marketing, sales, marketing, product strategies
  Redefined the entire branding of the company and trained the future CMO
  Change management: recruitment, training of 1 sales director, 1 marketing manager, 1 CSM, 7 sales / Financial optimization
  Animated a community of 500 blind/visual impaired physiotherapists to help them using the e-learning platform (workshop, online webinar)

• HubSpot implementation

  I VP SALES & MARKETING -
  Jan 2019 - Jan 2020

  @SPooN - #AI #robotics
  I've accompanied and advised SPooN for their fund raising (>€10m). I've helped them in the Go-To-Market of their emotional AI through
  POCs, strategic partnerships, event representations and defined their strategic verticals.
  Successful POCs & GTM on the following verticals: Retail, Smart City (JCDecaux), Smart Building, Banking, Transport (Renault)
  + 10 strategic partnerships (hardware, ISV, services) of which IBM and LG Electronics Korea (Innovation Directors)
  Built a MAPA from scratch with the National Center of Space Studies: '1st embedded and personalized Virtual Assistant for astronauts'
  Set up and deployed a public innovation project with the PACA region for the launch of the 'House of AI'
  Co-wrote the investors deck (190 slides), pitch and presentation to well-known Japanese manufacturers during Due Diligence
  Massively took part of public and corporate events organization ('Maison de l'IA' inauguration, conferences, innovation meet ups)
  Pitched and demo during innovation corporate events and trade shows (ex: JLL, BPI, Lactalis, CNES...)

• I SALES & MARKETING DIRECTOR

  HubSpot set up & lead generation @Ask For The Moon
  Jan 2019 - Jan 2019

  I've accompanied and advised Ask For The Moon in defining their product market-fit, positioning, in the creation and deployment of their
  product and helped their clients to adopt a new tool and usage.
  Market-fit studies: semi-directive interviews with HR experts / Identified strategic verticals and created dedicated use-cases
  Defined the product vision, positioning, Reason Why / Created the website /Go-To-Market and Sales Strategy (pricing, sales offers...)
  Organized design thinking workshops on Peer-to-Peer learning, Collective Intelligence and Open Innovation
  Represented the company during trade shows (Vivatech) / LinkedIn prospection for partnerships

• I B2B BUSINESS DEVELOPMENT CONSULTANT

  - HubSpot optimization @OpenClassrooms
  Jan 2019 - Jan 2019

  I've accompanied OpenClassrooms in the Go-To-Market of their new Apprenticeship offer for CAC 40 companies.
  Strategic recommendations on B2B recruitment offer: 'Cohorts of students for CAC 40 companies'
  Opened Luxury and Retail markets: semi-directive interviews, meetings with CAC 40 companies HR Directors (ex: L’Oréal WW)
  Accompanied B2B sales team in using HubSpot CRM / LinkedIn prospection

• I SALES & MARKETING DIRECTOR

  - HubSpot implementation & marketing automation @Karos
  Jan 2018 - Jan 2019

  For their Serie B preparation, I've accompanied Karos in the structuration of their sales processes (HubSpot integration) and knowledge management. I've recruited and trained a Regional Sales Director and signed key deals to ramp up.
  Created and deployed an organizational roadmap for all the team (25 people) and deployed the new communication strategy
  Strategic recommendations on Karos new communication positioning 'Augmented Mobility' and participated in e-book creation
  Defined the sales strategy, structured the sales offer and pricing for the SaaS platform while building key partnerships through LinkedIn
  Participated in and organized key events around green mobility and tech

• MISSIONS - Interim Management & Softwares implementation Independent

  I PMO - HubSpot implementation @KingfisherGroup
  Jan 2018 - Jan 2022

  Driving, managing and ensuring the run of multiple group and banner (Brico Dépôt) software implementation projects
  regarding Marketing Automation, Customer Data, Customer Satisfaction and Client Service.
  Technical audit of Brico Dépôt applicative system, mapping of Customer Data Architecture and recommendations of CDP using HubSpot
  Technical benchmark of multiple CRM softwares for the Client Service and Client Marketing departments
  Implementation and configuration of HubSpot: CRM, Hub Services Pro, Hub Operations Pro, Hub Sales Enterprise, Hub Marketing Pro
  Implementation of Critizr - social media review management platform - for 130 stores managers (Brico Dépôt France) via a POC
  Referent for the API connections system between all Brico Dépôt digital platforms and referent on automation system
  Technical support of multiple social media engagement platforms such as Sprout Social, HubSpot Marketing, Hootsuite, TinyClues in order to
  prepare the migration with Braze platform
  Onboarding and training on Critizr and HubSpot by producing specific materials: PPT presentations, video tutorials, weekly tips
  Animation of users through Microsoft Teams, webinars and organization of workshops (online and offline) on Critizr and HubSpot utilisation
  Production and presentation of weekly PPT presentations for SteerCo, REX, CoDir
  Monitoring and coordination of external and internal projects stakeholders (Tech, Legal, Procurement, Security...) and follow up
  Identification and formalization of needs on every tech projects while providing agile methods to the teams
  
  I HUBSPOT ADVISOR & SALES OPS COACH @Akimbo @Trustt @Glowme - March 22 - today
  I COO - HubSpot implementation & growth optimization @Kador - Oct 21-Feb 22
  I've managed the operations of the whole company (20 people) and optimized all the applicative system of the company.
  Restructured, implemented the roadmaps: strategy, technology, communication, marketing, HR, finance
  Supervised the rebranding of the company and trained the future CMO on HubSpot
  HubSpot implementation & set-up for 20 people
  Sales sequences and marketing campaign creation with Hub Sales Enterprise and Hub Marketing Pro
  HubSpot automation for growth optimization: LinkedIn, LinkedHub
  Recruited, onboarded, trained new comers (10 people) on HubSpot: produced onboarding kits (PPT), wrote playbooks (Notion)
  Created and managed 2 squads: KPIs follow up & improvement, definition and reach of objectives

• DIGITAL CLIENT DIRECTOR

  @Louis 21 HR Digital Transformation & Digital learning agency Big Accounts management and strategic recommendat CDI
  Jan 2017 - Jan 2018

  Strategic recommendations on employee/candidate experience and engagement through digital learning
  Built blended learning courses on GDPR & Data Compliance for the agency key clients
  Enriched the 'MH View' project: portfolio learning & Digital Brand Education platform of Moët-Hennessy (LVMH)

• HEAD OF PRODUCTION & STRATEGIC PARTNERSHIPS

  @RECMA
  Jan 2015 - Jan 2017

  International Research company evaluating the WW media agency industry and advertisers.
  15 employees trained. 12 countries visited. 260 media agencies CEO met. €4m turnover reached CDI
  Monitored and organized the entire reports production and managed a team of 15 data analysts in France and abroad
  Fully redefined the research methodology and reports production processes: VBA templates, sprints...
  Built strategic reports for media agencies CEOs and big advertisers procurement teams
  Strategic partnerships with the biggest media agencies groups and complex sales to C-Levels (CEOs media agencies - Havas, Publicis...)
  Opened new markets (Vietnam, New Zealand) and reinforced existing markets (APAC, Central Europe, UK)