• Crafted and executed comprehensive marketing strategies to drive revenue growth and expand market
presence.
• Strengthened innovative product positioning.
• Led GTM strategies for product launches, aligning campaigns with customer needs and market trends.
• Managed a high-performing team of six marketing professionals, fostering collaboration, innovation, and
skill development.
• Partnered with cross-functional stakeholders to drive operational alignment and ecosystem expansion.
• Delivered strategic marketing consultancy for ESG, supply chain, and logistics SaaS companies (startups
and scaleups, Series A & B, owned by VCs), accelerating growth in key market segments.
• Developed and implemented B2B strategies: product repositioning, ICP definition, and funnel design in
collaboration with Sales, Product, and Customer Success teams.
• Designed and executed ESG ecosystem influence strategies to position solutions within Scope 3 and
CSRD-driven narratives, activating thought leadership, partnerships, and regulatory storytelling.
• Contributed to product marketing planning, sales enablement asset creation, and GTM initiatives across
consulting and tech-led missions.
• Spearheaded market research, marketing offers, digital transformation, corporate communications and
brand development for consulting and software divisions.
• Enhanced lead generation and sales enablement through innovative campaigns, reducing acquisition
costs by 25%.
• Pre-sales support for complex projects with the Product, Sales, and Customer Care departments.
• Managed public relations efforts, including articles, press releases, and media partnerships to strengthen
brand visibility.
• Directed global product marketing for SaaS modules (Quality, Cost, Carbon), combining AI, data
analytics, and decarbonization features. Achieved strong market recognition with multiple awards.
• Led the go-to-market strategy and launch of Sightness Carbon, a SaaS module for freight decarbonization
(Scope 3), aligned with ESG and LCA standards securing adoption by global industry leaders such as
LVMH, Schneider Electric, Leroy Merlin, and L'Oréal (*******#clients).
• Enhanced global communications (corporate product), digital presence through SEO/SEM campaigns
and increased lead generation by over 30% year-over-year.
• Managed brand positioning and rebranding efforts, securing multiple industry awards and boosting
customer retention.
• Provided pre-sales support (sales enablement) for complex projects with Product, Sales, and Customer
Care teams.
• Built and led a high-performing 4-person marketing team and suppliers (UX/UI field marketing, PR
agencies), with a focus on operational excellence.