CV Consultant SAAS : Sélectionnez gratuitement les profils qui vous intéressent

Exemple de missions de Jean-Marc,
Consultant SAAS habitant la Gironde (33)

Expérience professionnelle

ABLE HOUSE & Partners | Paris-Bordeaux, France
Strategic Marketing Consultant | SaaS & Services
April 2023 – Present
• Delivered strategic marketing consultancy for ESG, supply chain, and logistics SaaS companies (startups
and scaleups, Series A & B, owned by VCs), accelerating growth in key market segments.
• Developed and implemented B2B strategies: product repositioning, ICP definition, and funnel design in
collaboration with Sales, Product, and Customer Success teams.
• Designed and executed ESG ecosystem influence strategies to position solutions within Scope 3 and
CSRD-driven narratives, activating thought leadership, partnerships, and regulatory storytelling.
• Contributed to product marketing planning, sales enablement asset creation, and GTM initiatives across
consulting and tech-led missions.

KBRW | Order Management Systems Software | Paris-Bordeaux, France
Head of Marketing | B2B SaaS | Scope: global
May 2023 – Jan 2024
• Crafted and executed comprehensive marketing strategies to drive revenue growth and expand market
presence.
• Strengthened innovative product positioning.
• Led GTM strategies for product launches, aligning campaigns with customer needs and market trends.
• Managed a high-performing team of six marketing professionals, fostering collaboration, innovation, and
skill development.
• Partnered with cross-functional stakeholders to drive operational alignment and ecosystem expansion.

Chief Marketing Officer (CMO) | Scope: global.
Dec. 2018 – Dec. 2022
• Directed global product marketing for SaaS modules (Quality, Cost, Carbon), combining AI, data
analytics, and decarbonization features. Achieved strong market recognition with multiple awards.
• Led the go-to-market strategy and launch of Sightness Carbon, a SaaS module for freight decarbonization
(Scope 3), aligned with ESG and LCA standards securing adoption by global industry leaders such as
LVMH, Schneider Electric, Leroy Merlin, and L'Oréal (*******#clients).
• Enhanced global communications (corporate product), digital presence through SEO/SEM campaigns
and increased lead generation by over 30% year-over-year.
• Managed brand positioning and rebranding efforts, securing multiple industry awards and boosting
customer retention.
• Provided pre-sales support (sales enablement) for complex projects with Product, Sales, and Customer
Care teams.
• Built and led a high-performing 4-person marketing team and suppliers (UX/UI field marketing, PR
agencies), with a focus on operational excellence.

DIAGMA & AZAP | Supply Chain consulting firm & Advanced planning software | Paris, France
Global Marketing & Communication Director | Scope: global
Oct. 2006 – Nov. 2018
• Spearheaded market research, marketing offers, digital transformation, corporate communications and
brand development for consulting and software divisions.
• Enhanced lead generation and sales enablement through innovative campaigns, reducing acquisition
costs by 25%.
• Pre-sales support for complex projects with the Product, Sales, and Customer Care departments.
• Managed public relations efforts, including articles, press releases, and media partnerships to strengthen
brand visibility.

PWC | Consulting | Paris, France
CRM software Consultant
April 2001 –

AIR FRANCE-KLM Group | Milano, Italy
Marketing Analyst | South Europe Freight Division
1999 – 2001