Consultant Marketing Automation freelance : Meilleurs freelances disponibles et missions récentes déposées

Exemple de missions de Verolina,
Consultant Marketing Automation habitant les Hauts-de-Seine (92)

• CRM & Marketing Automation Project Manager

  Pulpmeup, Remote Client : Partakus (Automotive, Renault)
  Jan 2023 - Jan 2024

  Worked on enhancing sales performance visibility to support strategic decisionmaking. needed improved visibility into their sales performance to support
  strategic decision-making and enhance their marketplace operations.
  Key Contributions:
  Conducted a detailed Tableau audit, identifying inefficiencies and gaps in their
  existing sales reporting structure.
  Designed and proposed optimized Tableau dashboards tailored to Partakus’s
  sales KPIs, providing a comprehensive and actionable view of performance
  trends
  
  Client: Lunii (B2C E-commerce)
  -
  Lunii aimed to refine customer personas, enhance segmentation, and increase the
  personalization of marketing campaigns to boost sales.
  Key Contributions:
  Conducted a comprehensive customer journey audit to identify areas for
  improvement.
  Proposed actionable solutions to optimize customer segmentation and
  campaign personalization.
  Collaborated with a Marketing Cloud developer to implement hyper-personalized campaigns, combining functional design and technical
  execution.
  
  Client : Altavia (retail)
  -
  I guided Altavia in aligning their sales and marketing processes through CRM
  implementation. The project involved:
  Conducting workshops with English and French teams to assess business
  needs and streamline workflows.
  Proposing recommendations for selecting the most suitable CRM tool tailored
  to their marketing and retail operations.
  Providing strategic direction for CRM implementation to ensure process
  efficiency and alignment.

• CRM & ATS Project Manager

  House of HR, France + Remote
  Jan 2021 - Jan 2022

  Led and guided teams in integrating Salesforce, customizing solutions, and
  ensuring adherence to Salesforce best-design principles.
  Utilized project management tools (Jira, ********) to track progress,
  identify risks, and ensure alignment with project goals.
  Led integration projects for candidate experience, including candidate
  matching tools and Broadbean for job distribution, enhancing recruitment
  processes.
  Played a central role in overseeing cross-functional teams, ensuring the
  seamless execution of Salesforce-related projects.
  Communicated project status, risks, and milestones to stakeholders at all
  levels, fostering transparency and ensuring continuous alignment

• CRM Project Manager & Marketing Automation Consultant (Freelance Project) Wartner, Remote

  Jan 2020 - Jan 2021

  Pre-Sales and Signature of the Project
  Audit of the existing customer journey and campaigns.
  Allocation of the right resources.
  Set-up of Marketing Cloud from scratch (in collaboration with a technical
  expert).
  Project management, including organizing training for teams.
  Design and implementation of all email campaigns.

• Salesforce Instructor

  OPENCLASSROOMS, Remote
  2019 - aujourd'hui

  Context:
  An online learning platform offering members certified courses and careeroriented programs focused on future-ready professions.
  Activities:
  Provided personalized training and mentorship to students enrolled in the
  Salesforce Developer program.
  Guided students through projects related to CRM administration and project
  management.
  Technical Environment:
  Salesforce

• Senior CRM Product Owner & Business Analyst (Freelance)v CISION, Paris

  Jan 2017 - Jan 2019

  Project 1: IT Ticketing System Transformation (6 months)
  Conducted an analysis of ticket types and identified high costs in support.
  Found that most tickets were functional and could be reduced with proper
  user training on tools and procedures.
  Produced a report highlighting cost inefficiencies and implemented training,
  resulting in a 2x reduction in tickets.
  Project 2: International Process Alignment (6 months)
  Standardized workflows across subsidiaries in the UK, US, and France.
  Led communication plans, workshops, and gap analysis with international
  sales and marketing teams.
  Created process diagrams and implemented short-term solutions for urgent
  issues.
  Data Management
  Ensured data consistency and quality for global marketing campaigns.

• Salesforce Consultant & Business Analyst

  Cognizant, Paris, France EUGÈNE PERMA (Cosmetics & Personal Care)
  Jan 2015 - Jan 2017

  Coordination and monitoring of correction and evolution requests with the
  client and a team of developers in Lebanon (including conducting daily
  meetings).
  Operational monitoring to communicate progress and risks to the client and
  management
  ELIOR (Food Service & Catering):
  Third-party application maintenance (occasional interventions).
  SOCIPAR (Financial Services):
  Implementation of duplication rules and report creation.
  APRIL INSURANCE (Insurance):
  Salesforce user training, dashboard creation, and Salesforce for Outlook
  implementation.
  ARGUS DE LA PRESSE (Media & Public Relations):
  User Management: Managing user roles and permissions.
  Data Management: Importing, exporting, and updating data using data loader
  or other tools while ensuring data integrity and cleanliness.
  Customization: Configuring custom fields, objects, page layouts, record
  types, workflows, validation rules, and process builder flows to meet business
  requirements.
  Other CRM management-related tasks
  Environment: Salesforce (production environment + Sandbox), Jira,
  Windows application.
  
  Business intelligence Analyst
  Schneider Electric, Grenoble, France
  -
  Market Analysis: Monitoring and analyzing international markets in 89
  countries.
  Competitive Intelligence: Configured, managed, and provided training for
  the Digimind competitive intelligence tool.
  Performance Metrics: Implementing procedures to measure sales
  performance and track the installed base.
  Data Management: Ensuring accuracy and consistency of market segment
  data in Ventive CRM and Salesforce.