Consultant Marketing Automation freelance : Derniers freelances identifiés et nouvelles missions publiées

Exemple de missions de Verolina,
Consultant Marketing Automation habitant les Hauts-de-Seine (92)

CRM & Marketing Automation Project Manager
Pulpmeup, Remote Client : Partakus (Automotive, Renault)
2/2023 - 10/2024
Worked on enhancing sales performance visibility to support strategic decisionmaking. needed improved visibility into their sales performance to support
strategic decision-making and enhance their marketplace operations.
Key Contributions:
Conducted a detailed Tableau audit, identifying inefficiencies and gaps in their
existing sales reporting structure.
Designed and proposed optimized Tableau dashboards tailored to Partakus’s
sales KPIs, providing a comprehensive and actionable view of performance
trends

Client: Lunii (B2C E-commerce)
-
Lunii aimed to refine customer personas, enhance segmentation, and increase the
personalization of marketing campaigns to boost sales.
Key Contributions:
Conducted a comprehensive customer journey audit to identify areas for
improvement.
Proposed actionable solutions to optimize customer segmentation and
campaign personalization.
Collaborated with a Marketing Cloud developer to implement hyper-personalized campaigns, combining functional design and technical
execution.

Client : Altavia (retail)
-
I guided Altavia in aligning their sales and marketing processes through CRM
implementation. The project involved:
Conducting workshops with English and French teams to assess business
needs and streamline workflows.
Proposing recommendations for selecting the most suitable CRM tool tailored
to their marketing and retail operations.
Providing strategic direction for CRM implementation to ensure process
efficiency and alignment.

CRM & ATS Project Manager
House of HR, France + Remote
9/2021 - 10/2022
Led and guided teams in integrating Salesforce, customizing solutions, and
ensuring adherence to Salesforce best-design principles.
Utilized project management tools (Jira, ********) to track progress,
identify risks, and ensure alignment with project goals.
Led integration projects for candidate experience, including candidate
matching tools and Broadbean for job distribution, enhancing recruitment
processes.
Played a central role in overseeing cross-functional teams, ensuring the
seamless execution of Salesforce-related projects.
Communicated project status, risks, and milestones to stakeholders at all
levels, fostering transparency and ensuring continuous alignment

CRM Project Manager & Marketing Automation Consultant (Freelance Project)
Wartner, Remote
10/2020 - 5/2021
Pre-Sales and Signature of the Project
Audit of the existing customer journey and campaigns.
Allocation of the right resources.
Set-up of Marketing Cloud from scratch (in collaboration with a technical
expert).
Project management, including organizing training for teams.
Design and implementation of all email campaigns.

Salesforce Instructor
OPENCLASSROOMS, Remote
2019 -
Context:
An online learning platform offering members certified courses and careeroriented programs focused on future-ready professions.
Activities:
Provided personalized training and mentorship to students enrolled in the
Salesforce Developer program.
Guided students through projects related to CRM administration and project
management.
Technical Environment:
Salesforce

Senior CRM Product Owner & Business Analyst (Freelance)v
CISION, Paris
5/2017 - 11/2019
Project 1: IT Ticketing System Transformation (6 months)
Conducted an analysis of ticket types and identified high costs in support.
Found that most tickets were functional and could be reduced with proper
user training on tools and procedures.
Produced a report highlighting cost inefficiencies and implemented training,
resulting in a 2x reduction in tickets.
Project 2: International Process Alignment (6 months)
Standardized workflows across subsidiaries in the UK, US, and France.
Led communication plans, workshops, and gap analysis with international
sales and marketing teams.
Created process diagrams and implemented short-term solutions for urgent
issues.
Data Management
Ensured data consistency and quality for global marketing campaigns.

Salesforce Consultant & Business Analyst
Cognizant, Paris, France EUGÈNE PERMA (Cosmetics & Personal Care)
10/2015 - 5/2017
Coordination and monitoring of correction and evolution requests with the
client and a team of developers in Lebanon (including conducting daily
meetings).
Operational monitoring to communicate progress and risks to the client and
management
ELIOR (Food Service & Catering):
Third-party application maintenance (occasional interventions).
SOCIPAR (Financial Services):
Implementation of duplication rules and report creation.
APRIL INSURANCE (Insurance):
Salesforce user training, dashboard creation, and Salesforce for Outlook
implementation.
ARGUS DE LA PRESSE (Media & Public Relations):
User Management: Managing user roles and permissions.
Data Management: Importing, exporting, and updating data using data loader
or other tools while ensuring data integrity and cleanliness.
Customization: Configuring custom fields, objects, page layouts, record
types, workflows, validation rules, and process builder flows to meet business
requirements.
Other CRM management-related tasks
Environment: Salesforce (production environment + Sandbox), Jira,
Windows application.

Business intelligence Analyst
Schneider Electric, Grenoble, France
-
Market Analysis: Monitoring and analyzing international markets in 89
countries.
Competitive Intelligence: Configured, managed, and provided training for
the Digimind competitive intelligence tool.
Performance Metrics: Implementing procedures to measure sales
performance and track the installed base.
Data Management: Ensuring accuracy and consistency of market segment
data in Ventive CRM and Salesforce.