UK business development in partnership with a French based SEO organisation, achieving a potential T/O £200K within the first year
Benchmarking and web positioning audits to blue chip organisations such as Decathlon, Leroy-Merlin, La Centrale, Usine Nouvelle and others with non disclosure agreements
Consultancy services across UK and France such as, delivering training, developing and designing corporate presentations, web sites and marketing brochures, etc
Setting up partnerships with solution providers in order to enhance the service offering
Creating a prospect and customer base from scratch now over 700 contacts across the UK and French market with clients such as B&Q, Property-Finder, Marine Trader as well as SMEs and start-ups
DATAPOINT, Solution provider within the CRM & multi media contact centre area
MARKETING MANAGER
FONCTION MEUBLE (JAULIN Group), Furniture rental for events and showsLondon
novembre 2000 - décembre 2002
…working at UK and European level in a consultancy and system integration business
Creating a new marketing approach –strategy, plan and budget, processes and procedures within marketing and across the European branches
Creating and delivering the new corporate messages through integrated materials, e.g. brochures, web copy, power point presentations etc,
Participating in creating the Intranet site and implementing internal communication through e-newsletter reaching over 500 people
Set up and project management of outsourced marketing campaigns, lead generation programs, enterprise mapping, forums, mailings and appointment setting
Selling and setting up the Advice Centre concept to generate business opportunities, reposition Datapoint and raise awareness within UK trade shows & exhibitions (CRM, ********)
Specification , definition and implementation of the contact management system used by Marketing and Sales for pipeline management and reporting
MANAGING DIRECTOR
CARGILL-MONSANTO (Seeds division), product distribution towards distributorsFrance- Paris
janvier 1999 - juin 2000
…responsible for the management of over 50 people
Increasing turnover and profit (1999 T/O £ 2.5 M + 30%, profit + 58%)
Setting up and reorganising the marketing and sales force, supply chain and staff management in line with the growth of the business and implementing quality processes
On-line marketing: launch of the first web site in this business, displaying a range of 700 products and suggested associated products, highly visible then within search engines
Off-line marketing: analysis of market segmentation per salesman, creation of the new 2000 catalogue and direct marketing
Creation of a supplier database, purchase management (validation process, reporting tools). Investment decisions (i.e.£300K/year). Inventory and fixed assets management
SALES DIRECTOR
North & East of France
janvier 1997 - janvier 1999
…team management and training of 9 people & profit centre management
Increasing the added value of the region through marketing and resource optimisation. Turnover (£220 K) + 44% in 2 years
Creation and implementation of forecasting and reporting process and tools
Coaching and training the sales force, negotiation of objectives, sales management,
Launch of new range of products
SALES KEY ACCOUNT MANAGER
Paris Area & Centre of France
septembre 1991 - décembre 1998
…taking care of key accounts, selling and reporting
Increasing the turnover of the “20/80” accounts
Sales negotiation and follow-up of the product listing process, up selling, cross selling
Training and coaching of sales representatives in charge of promotion
Developing and applying the marketing plan to every key account through account plans
Creation of a database to manage the accounts’ buying potential
Setting up seminars and events to present new products to distributors’ sales forces
LOCAL MARKETING SUPPORT
Centre & Poitou-Charente areas of France
mars 1984 - septembre 1991
…liaising with the sales team to provide adequate marketing support
In charge of getting new products into the 20/80 customers’ product listing as part of the sale process
Improving Press relations to get free institutional or product promotion
Études et formations
ICG - MBA in Strategic Management
Institut Français de Gestion – Paris
1996
Crop production
HND equ
1987
Langues
Anglais - C2
Autres compétences
Data processing skills
Office: Excel, Word, Access, PowerPoint, Outlook, Explorer
Contact Management system: Goldmine & Act
Project Management: Changepoint
Web design and photo: Photoshop, Paintshop pro, Dreamweaver, Front Page
Languages
French mother tongue
English Fluent
Relocated to the UK in 2000
