Sara - Consultant Analytics & Digital Products

EXPERIENCES

CONVERTEO
(Nov 2019 – Today)
Senior Consultant Analytics & Digital Products
Accor Hotel
Support the different Business Units on their OKR, Product Analytics and Data Excellence approach :
• Management of a team of 5 senior consultant, analytics experts and digital product
• Definition and challenge of OKRs
• Definition of tracking plans to feed OKRs and KPIs
• Data quality validation
• Monitoring of OKRs and KPIs for all digital products
• Dashboards and OKRs scorecards production
• Analysis & optimization of digital products
• Roadmaps definition for business and technical teams
Europcar Mobility Group (1year)
Maintaining and updating tagging plans based on client needs, while ensuring reliable data collection / implementation
• Data quality validation
• Management of analytics tools (Google tag management / Piano / Google Analytics / Content Square …)
• Suggestion of new reports and improvement of the existing ones to control the digital activity
• Training of internal teams on analytics tools and dashboards, for a better team autonomy
• GDPR compliance management
• Support EMG in the selection and the integration of marketing tools : mobile attribution, DMP, CDP

GMF (1 year)
• Customer Journey analysis
• Support on digital analytics needs :
o Data quality validation
o Web sites and application tracking testing
o Update / add analytics tracking regarding the marketing team needs
o Setup tag management tools

Eric Bompard (mission 1 month)
• Client needs validation
• Definition of metrics, by business unit and type of user
• Technical feasibility study :
o Analysis of the data automatization for each tool, via APIs or native connectors
o Selection of the right data visualization tool, regarding the client stack

ORPI REAL ESTATE :
Data & Analytics Project Manager
(Jul 2018 – Nov 2019)
Support on the implementation and managing a Data Management Platform and a Unique Client Referential as a project
Manager :
• Project management
o Supporting Product Owners on the different project steps : choosing the tool, implementation, setup, use
cases definition
o Definition of specifications taking into account technical and business needs
• Data Management Platform
o Management of the DMP : building segments for campaigns activation
• Unique Client Referential
o Setup of the UCR : tagging plans, implementation, testing, monitoring of the activity through automated dashboards
• Digital Analytics :
o Data quality validation
o Web sites and applications testing
o Update / production of the tagging plan regarding the marketing teams needs
• Training :
o Training the different teams on analytics tools, and on KPIs definition to measure the digital performance

LAGARDERE ACTIVE
(Mar 2013 – Jul 2018)
In charge of analysis, dashboarding, AB testing, and DMP for Lagardère Active Brands (Europe 1, Gulli, Virgin, etc.) :
• Reportings
o Reportings production per expertise métier (Community Manager, Journalistes, Product Owner, SEO, etc.)
o Médiamétrie monthly reporting for a french madia brand benchmark
• Performance monitoring :
o Daily reportiing for the different websites and applications
o Analysis of the traffic performance : traffic source, customer journey, attribution journey
• Digital Products Optimisation :
o UX analysis and production of a optimization roadmap
o Setting up a user satisfaction questionnaire
o Etudes ergonomiques et UX et mise en place de roadmaps d'optimisation
o Mise en place et questionnaire d'User Satisfaction
o Annual review of websites and applications with creation of a project roadmap
• AB Testing
o Setting up and monitoring of the AB tests
o Providing insights and best practice to all the Lagardère Brands
• DMP
o Implementation of tags to match data collection needs and audience monitoring
o Creation and segments monitoring
o Supporting the commercial offer