Sara - Consultant Analytics & Digital Products

Ref : 220726M003
Email vérifié
Photo de Sara, Consultant Analytics & Digital Products
Compétences
Expériences professionnelles
  • EXPERIENCES

    CONVERTEO
    (Nov 2019 – Today)
    Senior Consultant Analytics & Digital Products
    Accor Hotel
    Support the different Business Units on their OKR, Product Analytics and Data Excellence approach :
    • Management of a team of 5 senior consultant, analytics experts and digital product
    • Definition and challenge of OKRs
    • Definition of tracking plans to feed OKRs and KPIs
    • Data quality validation
    • Monitoring of OKRs and KPIs for all digital products
    • Dashboards and OKRs scorecards production
    • Analysis & optimization of digital products
    • Roadmaps definition for business and technical teams
    Europcar Mobility Group (1year)
    Maintaining and updating tagging plans based on client needs, while ensuring reliable data collection / implementation
    • Data quality validation
    • Management of analytics tools (Google tag management / Piano / Google Analytics / Content Square …)
    • Suggestion of new reports and improvement of the existing ones to control the digital activity
    • Training of internal teams on analytics tools and dashboards, for a better team autonomy
    • GDPR compliance management
    • Support EMG in the selection and the integration of marketing tools : mobile attribution, DMP, CDP

    GMF (1 year)
    • Customer Journey analysis
    • Support on digital analytics needs :
    o Data quality validation
    o Web sites and application tracking testing
    o Update / add analytics tracking regarding the marketing team needs
    o Setup tag management tools

    Eric Bompard (mission 1 month)
    • Client needs validation
    • Definition of metrics, by business unit and type of user
    • Technical feasibility study :
    o Analysis of the data automatization for each tool, via APIs or native connectors
    o Selection of the right data visualization tool, regarding the client stack

    ORPI REAL ESTATE :
    Data & Analytics Project Manager
    (Jul 2018 – Nov 2019)
    Support on the implementation and managing a Data Management Platform and a Unique Client Referential as a project
    Manager :
    • Project management
    o Supporting Product Owners on the different project steps : choosing the tool, implementation, setup, use
    cases definition
    o Definition of specifications taking into account technical and business needs
    • Data Management Platform
    o Management of the DMP : building segments for campaigns activation
    • Unique Client Referential
    o Setup of the UCR : tagging plans, implementation, testing, monitoring of the activity through automated dashboards
    • Digital Analytics :
    o Data quality validation
    o Web sites and applications testing
    o Update / production of the tagging plan regarding the marketing teams needs
    • Training :
    o Training the different teams on analytics tools, and on KPIs definition to measure the digital performance

    LAGARDERE ACTIVE
    (Mar 2013 – Jul 2018)
    In charge of analysis, dashboarding, AB testing, and DMP for Lagardère Active Brands (Europe 1, Gulli, Virgin, etc.) :
    • Reportings
    o Reportings production per expertise métier (Community Manager, Journalistes, Product Owner, SEO, etc.)
    o Médiamétrie monthly reporting for a french madia brand benchmark
    • Performance monitoring :
    o Daily reportiing for the different websites and applications
    o Analysis of the traffic performance : traffic source, customer journey, attribution journey
    • Digital Products Optimisation :
    o UX analysis and production of a optimization roadmap
    o Setting up a user satisfaction questionnaire
    o Etudes ergonomiques et UX et mise en place de roadmaps d'optimisation
    o Mise en place et questionnaire d'User Satisfaction
    o Annual review of websites and applications with creation of a project roadmap
    • AB Testing
    o Setting up and monitoring of the AB tests
    o Providing insights and best practice to all the Lagardère Brands
    • DMP
    o Implementation of tags to match data collection needs and audience monitoring
    o Creation and segments monitoring
    o Supporting the commercial offer

Études et formations
  • TOOLS
    Google 360 Stack
    Piano / Commander Act
    Content Square / Hotjar
    Google Optimie / AB Tasty
    One Trust / Didomi

    LANGUAGES
    SQL Big Query
    HTML / CSS / JS

    SKILLS
    Project Management
    Analytics
    Dashboarding
    A/B Testing
    Web / App Tracking

    EDUCATION & TRAINING
    Master NTIC 2013
    University Montpellier I

D'autres freelances
Consultant GOOGLE ANALYTICS

Ces profils pourraient vous intéresser !
CV Growth Marketer
Lina

Growth Marketer

  • ROSNY-SOUS-BOIS
MARKETING AUTOMATION PROSPECTIN LEMLIST GOOGLE ANALYTICS CRM SALESFORCE HUBSPOT
Disponible
CV Chef de projet digital GOOGLE ANALYTICS
Emilie

Chef de projet digital GOOGLE ANALYTICS

  • PARIS
GOOGLE ANALYTICS
CV Chef de projet digital CMS
Myriam

Chef de projet digital CMS

  • CONFLANS-SAINTE-HONORINE
CMS WORDPRESS AGILE ADOBE AEM ADOBE CAMPAIGN GOOGLE ANALYTICS JIRA PHOTOSHOP
CV Chef de projet digital / Mesure et analyse de performances
Sonia

Chef de projet digital / Mesure et analyse de performances

  • ASNIÈRES-SUR-SEINE
GOOGLE ANALYTICS GOOGLE TAG MANAGER (GTM) MS OFFICE GOOGLE DATA STUDIO AGILE SQL JIRA MAGENTO
Disponible
CV Consultant MARKETING & Stratégie
Grégory

Consultant MARKETING & Stratégie

  • PARIS
MARKETING AUTOMATION GOOGLE ANALYTICS CMS GOOGLE DATA STUDIO AGILE
CV Chef de projet digital & consultante
Cinthya

Chef de projet digital & consultante

  • PARIS
WINDOWS HTML SHOPIFY WORDPRESS WooCommerce PRESTASHOP GOOGLE ANALYTICS CSS
CV Développeur web
Christopher

Développeur web

  • PARIS
REACT.JS JAVASCRIPT GOOGLE ANALYTICS WORDPRESS GIT CSS HUBSPOT NODE.JS MARKETING AUTOMATION RUBY ON RAILS
Disponible
CV Consultant Digital / CRM
Doris

Consultant Digital / CRM

  • MONTMAGNY
MARKETING AUTOMATION CRM GOOGLE ANALYTICS CMS
CV Traffic Manager
Nabil

Traffic Manager

  • TOULOUSE
WINDOWS BUSINESS OBJECTS GOOGLE ANALYTICS API FACEBOOK API INSTAGRAM
CV Consultant communication
Clémence

Consultant communication

  • COURBEVOIE
PROJECT MANAGEMENT OFFICE GOOGLE ANALYTICS WORDPRESS WINDOWS