Sara - Consultant Analytics & Digital Products

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Photo de Sara, Consultant Analytics & Digital Products
Compétences
Expériences professionnelles
  • Senior Consultant Analytics & Digital Products Accor Hotel

    CONVERTEO
    Jan 2019 - aujourd'hui

    Support the different Business Units on their OKR, Product Analytics and Data Excellence approach :
    • Management of a team of 5 senior consultant, analytics experts and digital product
    • Definition and challenge of OKRs
    • Definition of tracking plans to feed OKRs and KPIs
    • Data quality validation
    • Monitoring of OKRs and KPIs for all digital products
    • Dashboards and OKRs scorecards production
    • Analysis & optimization of digital products
    • Roadmaps definition for business and technical teams
    Europcar Mobility Group (1year)
    Maintaining and updating tagging plans based on client needs, while ensuring reliable data collection / implementation
    • Data quality validation
    • Management of analytics tools (Google tag management / Piano / Google Analytics / Content Square …)
    • Suggestion of new reports and improvement of the existing ones to control the digital activity
    • Training of internal teams on analytics tools and dashboards, for a better team autonomy
    • GDPR compliance management
    • Support EMG in the selection and the integration of marketing tools : mobile attribution, DMP, CDP

  • Data & Analytics Project Manager

    ORPI REAL ESTATE
    Jan 2018 - Jan 2019

    Support on the implementation and managing a Data Management Platform and a Unique Client Referential as a project
    Manager :
    • Project management
    o Supporting Product Owners on the different project steps : choosing the tool, implementation, setup, use
    cases definition
    o Definition of specifications taking into account technical and business needs
    • Data Management Platform
    o Management of the DMP : building segments for campaigns activation
    • Unique Client Referential
    o Setup of the UCR : tagging plans, implementation, testing, monitoring of the activity through automated dashboards
    • Digital Analytics :
    o Data quality validation
    o Web sites and applications testing
    o Update / production of the tagging plan regarding the marketing teams needs
    • Training :
    o Training the different teams on analytics tools, and on KPIs definition to measure the digital performance

  • LAGARDERE ACTIVE
    Jan 2013 - Jan 2018

    In charge of analysis, dashboarding, AB testing, and DMP for Lagardère Active Brands (Europe 1, Gulli, Virgin, etc.) :
    • Reportings
    o Reportings production per expertise métier (Community Manager, Journalistes, Product Owner, SEO, etc.)
    o Médiamétrie monthly reporting for a french madia brand benchmark
    • Performance monitoring :
    o Daily reportiing for the different websites and applications
    o Analysis of the traffic performance : traffic source, customer journey, attribution journey
    • Digital Products Optimisation :
    o UX analysis and production of a optimization roadmap
    o Setting up a user satisfaction questionnaire
    o Etudes ergonomiques et UX et mise en place de roadmaps d'optimisation
    o Mise en place et questionnaire d'User Satisfaction
    o Annual review of websites and applications with creation of a project roadmap
    • AB Testing
    o Setting up and monitoring of the AB tests
    o Providing insights and best practice to all the Lagardère Brands
    • DMP
    o Implementation of tags to match data collection needs and audience monitoring
    o Creation and segments monitoring
    o Supporting the commercial offer

  • GMF (1 year)
    aujourd'hui

    Customer Journey analysis
    • Support on digital analytics needs :
    o Data quality validation
    o Web sites and application tracking testing
    o Update / add analytics tracking regarding the marketing team needs
    o Setup tag management tools

  • Eric Bompard (mission 1 month)
    aujourd'hui

    • Client needs validation
    • Definition of metrics, by business unit and type of user
    • Technical feasibility study :
    o Analysis of the data automatization for each tool, via APIs or native connectors
    o Selection of the right data visualization tool, regarding the client stack

Études et formations
  • TOOLS
    Google 360 Stack
    Piano / Commander Act
    Content Square / Hotjar
    Google Optimie / AB Tasty
    One Trust / Didomi

    LANGUAGES
    SQL Big Query
    HTML / CSS / JS

    SKILLS
    Project Management
    Analytics
    Dashboarding
    A/B Testing
    Web / App Tracking

    EDUCATION & TRAINING
    Master NTIC 2013
    University Montpellier I

Autres compétences
TOOLS
Google 360 Stack
Piano / Commander Act
Content Square / Hotjar
Google Optimie / AB Tasty
One Trust / Didomi

LANGUAGES
SQL Big Query
HTML / CSS / JS

SKILLS
Project Management
Analytics
Dashboarding
A/B Testing
Web / App Tracking

EDUCATION & TRAINING
Master NTIC 2013
University Montpellier I

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