Sara - Consultant Analytics & Digital Products

Senior Consultant Analytics & Digital Products Accor Hotel

Support the different Business Units on their OKR, Product Analytics and Data Excellence approach :
• Management of a team of 5 senior consultant, analytics experts and digital product
• Definition and challenge of OKRs
• Definition of tracking plans to feed OKRs and KPIs
• Data quality validation
• Monitoring of OKRs and KPIs for all digital products
• Dashboards and OKRs scorecards production
• Analysis & optimization of digital products
• Roadmaps definition for business and technical teams
Europcar Mobility Group (1year)
Maintaining and updating tagging plans based on client needs, while ensuring reliable data collection / implementation
• Data quality validation
• Management of analytics tools (Google tag management / Piano / Google Analytics / Content Square …)
• Suggestion of new reports and improvement of the existing ones to control the digital activity
• Training of internal teams on analytics tools and dashboards, for a better team autonomy
• GDPR compliance management
• Support EMG in the selection and the integration of marketing tools : mobile attribution, DMP, CDP

Data & Analytics Project Manager

Support on the implementation and managing a Data Management Platform and a Unique Client Referential as a project
Manager :
• Project management
o Supporting Product Owners on the different project steps : choosing the tool, implementation, setup, use
cases definition
o Definition of specifications taking into account technical and business needs
• Data Management Platform
o Management of the DMP : building segments for campaigns activation
• Unique Client Referential
o Setup of the UCR : tagging plans, implementation, testing, monitoring of the activity through automated dashboards
• Digital Analytics :
o Data quality validation
o Web sites and applications testing
o Update / production of the tagging plan regarding the marketing teams needs
• Training :
o Training the different teams on analytics tools, and on KPIs definition to measure the digital performance

In charge of analysis, dashboarding, AB testing, and DMP for Lagardère Active Brands (Europe 1, Gulli, Virgin, etc.) :
• Reportings
o Reportings production per expertise métier (Community Manager, Journalistes, Product Owner, SEO, etc.)
o Médiamétrie monthly reporting for a french madia brand benchmark
• Performance monitoring :
o Daily reportiing for the different websites and applications
o Analysis of the traffic performance : traffic source, customer journey, attribution journey
• Digital Products Optimisation :
o UX analysis and production of a optimization roadmap
o Setting up a user satisfaction questionnaire
o Etudes ergonomiques et UX et mise en place de roadmaps d'optimisation
o Mise en place et questionnaire d'User Satisfaction
o Annual review of websites and applications with creation of a project roadmap
• AB Testing
o Setting up and monitoring of the AB tests
o Providing insights and best practice to all the Lagardère Brands
• DMP
o Implementation of tags to match data collection needs and audience monitoring
o Creation and segments monitoring
o Supporting the commercial offer

Customer Journey analysis
• Support on digital analytics needs :
o Data quality validation
o Web sites and application tracking testing
o Update / add analytics tracking regarding the marketing team needs
o Setup tag management tools

• Client needs validation
• Definition of metrics, by business unit and type of user
• Technical feasibility study :
o Analysis of the data automatization for each tool, via APIs or native connectors
o Selection of the right data visualization tool, regarding the client stack