Houssem - Chef de projet PMI PMP

Professional Experience
Trade Marketing Manager
Janv 2022 – Now
Horchani Holding
- Elaboration and implementation of the trade
marketing strategy for Kartago Dattes brand;
- Development and implementation of a 360°
marketing strategy for the El Manar (Tuna &
Sardines) and Odyssée (Salmon) brands;
- Purification and analysis of sales and marketing data;
- Training & upgrading of the Merchandising team;
- Development and implementation of product launch
campaigns;
- Development and implementation of a loyalty
program with catering professionals;
- Strategic watch and competitive intelligence;
- Coordination with the R&D team for the creation and
the production of new products & recipes.
Marketing Projects Manager
Oct 2018 – Janv 2022
DECLIC MARKETING AGENCY
- Approach & negotiate with sales lead and client;
- Management of clients & suppliers;
- Management of Goodies and Gifts stock ;
- Project management & implementation;
- Developing new marketing concepts and sales
mechanisms;
- weekly, monthly, quarterly and annual reporting;
- Team management and training;
Projects & realisation :
- Satem Field Force project : Establishment of a team
composed of 10 merchandisers and 1 team Leader all over
Tunisia to increase sales and brand visibility;
- Opalia Recordati Project: Establishment of a
merchandising team with a focus on pharmacies, the
creation of communication tools and POSM. The
implementation of a 360° Marketing strategy.
Personal information
Phone Number: 00216 21 539 437
E-mail: ********.********
Adress : Cité Ibno Sina, Tunis, Tunisie
Marital status: Single
Birth date and place: 15/10/1993, -
Manzel Bourguiba, Tunisia
Skills
Project Management
Data Analysis
Merchandising
Trade Marketing
Communication
Event
Negotiation
Certification
Project Management
Professional (PMP):
2022
Test de Connaissance du
Français Tout Public (TCF): C2
2021
Business English Cambridge
(BEC) : B1
2016
Language skills
Arabic: Native
French: Native
English: Professional
Education &Training
Université centrale of Tunis, Tunisia
2016-2018
Master degree in Marketing Intelligence and
Strategic Watch
- Internship of 4 months at the "BEH TUNISIE" ;
- End of study project: Redesign of the website,
implementation of a new digital communication
strategy for the company and community
management.
Institut Supérieur des arts du multimédia
de la Manouba, Tunisia
2012-2015
Bachelor degree in Computer Science and
Multimedia
- Internship of 4 months at the "Stellar VFX"
- Internship of 1 month at the « Amen Bank »
- End of study project: making a 3D videogame
Lycée secondaire de Menzel Bourguiba,
Tunisie
2008 -2012
High School Diploma in « mathematics »
- eLeader project: Integration of the solution of Field
Force management solution into the work process of Declic
teams;
- Redbull Neymar Jr 5 project: Participation in the
budgeting and realization of the tournament with 5 stages
and a final on the major cities of Tunisia and with more than
2000 participants;
- Project Market Data Base: Integration of all of the
company data base and market data into one single
database. Creating a new segmentation of POS all over the
market.
Merchandiser /Sales Representative
2015 – 2017
CAP Field Marketing Partner
2 years and 4 months as a merchandiser/sales
representative in supermarkets, mini-markets and kiosks on
Tunis, Béja, Bizerte, Jendouba, Kef and Seliana on the behalf
of Henkel.