Marc - Chef de projet ADOBE CAMPAIGN

Various Professional
Trainings
• Big Data (University of Gent, 2016)
• IBM/Unica, SAS, Direct Marketing, CRM, ITIL, Prince2, Scrum, Data Warehousing
• Situational Leadership, Conflict Management, Coaching

NFWO at University of Leuven
· PhD grant from the NFWO (National Fund for Scientific Research)
· 1991-1995
Development of statistical models and computational algorithms for visual perception and implementation of a computer vision system.

· Summa Cum Laude (1990)

· Magna Cum Laude (1986, 1988, 1989)

· Cum Laude (1987)

· Master thesis on neural networks was awarded the price for the best thesis of the University of Leuven of 1990 by the KIWANIS Service Club.
· The first scientific publication was accepted by a leading American scientific journal (J. of Exp. Psychology) even before my graduation.
· Major : Theoretical Psychology (with strong focus on statistics and methodology)
· Minor : Industrial Psychology

Key highlights :
· Business highlights
o As Head of Campaign Management and Head of Customer Insight teams within commercial and marketing
departments, I headed teams of 10 FTE and delivered yearly more than 50 M€ in revenue
through CRM and Direct Marketing Campaigns (Mobistar/Orange 2005-2009).
o I initiated and facilitated re-organizations impacting up to 150 FTE in Direct Marketing departments (Belgacom
2011-2012; EuroConsumers/Test-Achats 2012-2014).
o I defined and managed enterprise-wide CRM Programs in companies up to 10B€ (La Française Des Jeux 2010-
2011; Belgacom 2011-2012; EuroConsumers/Test-Achats 2012-2013).

· Technical highlights
o As Program Manager I implemented campaign management systems (IBM-Unica), customer data warehouses
(Microsoft, SAS), campaign reporting environments (Microstrategy, SAP-Business Objects, Microsoft), and
on-line web and multi-media platforms.
o I delivered projects and programs with sizes up to 6 M€ or 10,000 man days in international settings
(FR, BE, CH, NL, LU, PT, ES, BR, IT).

· Professional highlights
o As Business Unit Manager and Practice Manager of consulting practices up to 10 FTE, winning projects
up to 1.5 M€.
o I founded my own company delivering management consulting and interim management services in the
areas of CRM, e-Commerce, Direct Marketing and Customer Intelligence (LTC Consulting 1992-2014).
o I graduated Summa Cum Laude, was awarded the KIWANIS prize for the best master thesis of the university
(1990), and earned research and PhD grants from the National Fund for Scientific Research
(N.F.W.O./F.N.R.S.) at the universities of Birmingham (UK, 1991) and Leuven (BE, 1992-1995) for developing statistical models and computer systems simulating brain activity.

During my professional life, I have had the chance to cover most areas of CRM, both in B2B and in B2C:
· Marketing Automation : Campaign Management, Direct Marketing, e-Mail Marketing and Web Marketing.
· Analytical CRM : Data Mining or Customer Analytics, Web Mining, Customer Data Warehouse, Data Quality.
· Sales Force Automation and Cross-Channel Marketing.
· Loyalty Programs.
· Technologies : IBM-Unica, SAS, Selligent, PeopleSoft, Microsoft, Business Objects

I acquired my experience in various sectors:
· Telecom : Mobistar (a.k.a. Orange, France Telecom), Vox (LU), Belgacom, RightBrain.
· Finance : Deutsche Bank, ING, Ageas (a.k.a. Fortis AG).
· Industry : SICPA (CH), Raffinerie Tirlemontoise, Philips (NL).
· Publishing : Test-Achats (a.k.a. EuroConsumers – BE, PT, ES, IT, BR).
· Public : Syntra, FOD Economy, Ministry Internal Affairs (NL).
· Betting and Gaming : Sterrenkind (NL), La Française Des Jeux (FR).
· IT : Compaq Computer (HP), Fujitsu, Getronics, SAS Institute

My peers consider me as a thought-leader:
· Guest lecturer on CRM and e-Business in various prestigious European MBA schools (Vlerick, Erasmus Universiteit
Rotterdam, ICHEC) and various invitations for keynote lectures on analytics, customer intelligence and CRM
· Numerous academic and business publications and public appearances.