Marc - Chef de projet ADOBE CAMPAIGN

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Photo de Marc, Chef de projet ADOBE CAMPAIGN
Compétences
SAS
MICROSOFT BI
IBM UNICA
DATAWAREHOUSE
ADOBE CAMPAIGN
Expériences professionnelles
  • Program Manager & Scrum Master

    KBC
    2020 - aujourd'hui

    • Migration of legacy data warehouse to a Big Data platform
    • Migration of legacy reporting
    • Migration of campaign management solution : from IBM Unica to Adobe
    Campaign
    • Project Size : 5,000 mandays

  • Project Manager

    WFS (Worldwide Flight Services)
    2019 - aujourd'hui

    • Deliver a big data platform and data warehouse, collecting data from 13
    countries and 200 airports, and provide a corporate Balanced Score Card reporting

    Snowflake, Amazon, Informatica, Microsoft.
  • Interim Director

    Carrefour
    2016 - 2018

    • As Director within the IT department, I headed the Business & Customer
    Intelligence department (about 40 FTE): Big Data (Cloudera), Data
    Warehouse (Oracle, SAP-BW), Reporting (Spotfire, Business Objects,
    SAS), Web Analytics (Adobe), Campaign Management (Adobe), Loyalty Programs, Privacy (GDPR).
    • Carrefour Belgium was nominated at the CIO Leadership Summit of 2017
    as Intelligent Enterprise of the Year for its usage of Big Data and Data
    Science in marketing context.
    • Carrefour Belgium was finalist at the Data Impact Award ceremony in the
    category “Grow Your Business” (Strata Conference, New York, 2018)

  • Interim Manager - Medialaan

    DPG Media
    2015 - 2016

    Set up and manage the CRM Team : Campaign Management (Selligent),
    Targeted Advertisement, Big Data (Cloudera), Business Intelligence (Tableau), Data Scientists, Single Sign On (Gigya), Data Quality, privacy and data
    policies, data governance.
    Interim Manager -
    Persgroep
    Set up and manage the Data Department : Big Data (Hadoop), Data Warehouse, Master Data Management (Informatica), web data (Google Analytics), data policies, data governance.

  • Test Achats (Euroconsumers)

    Key Projects
    2012 - 2015

    Program Management for a Consumer Intelligence Program of 10,000 mandays,
    a budget of 6 M€, and a return of 7 M€ extra incremental yearly revenue
    : implementation of a customer data warehouse (Microsoft), a Campaign
    Management System (IBM-Unica), and an e-Mailing system (e-Message), as
    well as conducting a cross-departmental business process re-engineering and a
    multi-national re-organisation impacting more than 100 people.

  • Belgacom
    2011 - aujourd'hui

    Assessment and re-organisation of the direct marketing capabilities
    Initiation and project management of key projects in the areas of Campaign
    Management and Business Intelligence (technical, process, re-organisation)

  • Right Brain
    2011 - aujourd'hui

    Design of a recommendation engine for internet television (IPTV)

  • La Française des Jeux
    2010 - 2011

    · CRM and Customer Intelligence Program Management resulting in a relevant
    increase in customer value.
    · e-Mail Campaigning, web marketing, cross-channel CRM, loyalty program,
    data mining.

  • Deutsche Bank
    2010 - aujourd'hui

    · Customer Intelligence Project Management, resulting in the identification of customers with an total untapped potential several B€.
    · Coaching of the CI team and its management
    · Analytical CRM, Data Mining and Campaign Management

  • Owner

    LTC Consulting
    1992 - 2015

    Core activity : Management Consulting and Program Management in CRM and Customer Intelligence

Études et formations
  • University of Birmingham · Research Assistant in Cognitive Sciences

    1990
  • Simulation of perception and attention processes in Artificial Intelligence systems (neural networks).

    1990
  • Master in Psychology at Univ. of Leuven

    1985
Autres compétences
Various Professional
Trainings
• Big Data (University of Gent, 2016)
• IBM/Unica, SAS, Direct Marketing, CRM, ITIL, Prince2, Scrum, Data Warehousing
• Situational Leadership, Conflict Management, Coaching

NFWO at University of Leuven
· PhD grant from the NFWO (National Fund for Scientific Research)
· 1991-1995
Development of statistical models and computational algorithms for visual perception and implementation of a computer vision system.

· Summa Cum Laude (1990)

· Magna Cum Laude (1986, 1988, 1989)

· Cum Laude (1987)

· Master thesis on neural networks was awarded the price for the best thesis of the University of Leuven of 1990 by the KIWANIS Service Club.
· The first scientific publication was accepted by a leading American scientific journal (J. of Exp. Psychology) even before my graduation.
· Major : Theoretical Psychology (with strong focus on statistics and methodology)
· Minor : Industrial Psychology

Key highlights :
· Business highlights
o As Head of Campaign Management and Head of Customer Insight teams within commercial and marketing
departments, I headed teams of 10 FTE and delivered yearly more than 50 M€ in revenue
through CRM and Direct Marketing Campaigns (Mobistar/Orange 2005-2009).
o I initiated and facilitated re-organizations impacting up to 150 FTE in Direct Marketing departments (Belgacom
2011-2012; EuroConsumers/Test-Achats 2012-2014).
o I defined and managed enterprise-wide CRM Programs in companies up to 10B€ (La Française Des Jeux 2010-
2011; Belgacom 2011-2012; EuroConsumers/Test-Achats 2012-2013).

· Technical highlights
o As Program Manager I implemented campaign management systems (IBM-Unica), customer data warehouses
(Microsoft, SAS), campaign reporting environments (Microstrategy, SAP-Business Objects, Microsoft), and
on-line web and multi-media platforms.
o I delivered projects and programs with sizes up to 6 M€ or 10,000 man days in international settings
(FR, BE, CH, NL, LU, PT, ES, BR, IT).

· Professional highlights
o As Business Unit Manager and Practice Manager of consulting practices up to 10 FTE, winning projects
up to 1.5 M€.
o I founded my own company delivering management consulting and interim management services in the
areas of CRM, e-Commerce, Direct Marketing and Customer Intelligence (LTC Consulting 1992-2014).
o I graduated Summa Cum Laude, was awarded the KIWANIS prize for the best master thesis of the university
(1990), and earned research and PhD grants from the National Fund for Scientific Research
(N.F.W.O./F.N.R.S.) at the universities of Birmingham (UK, 1991) and Leuven (BE, 1992-1995) for developing statistical models and computer systems simulating brain activity.

During my professional life, I have had the chance to cover most areas of CRM, both in B2B and in B2C:
· Marketing Automation : Campaign Management, Direct Marketing, e-Mail Marketing and Web Marketing.
· Analytical CRM : Data Mining or Customer Analytics, Web Mining, Customer Data Warehouse, Data Quality.
· Sales Force Automation and Cross-Channel Marketing.
· Loyalty Programs.
· Technologies : IBM-Unica, SAS, Selligent, PeopleSoft, Microsoft, Business Objects

I acquired my experience in various sectors:
· Telecom : Mobistar (a.k.a. Orange, France Telecom), Vox (LU), Belgacom, RightBrain.
· Finance : Deutsche Bank, ING, Ageas (a.k.a. Fortis AG).
· Industry : SICPA (CH), Raffinerie Tirlemontoise, Philips (NL).
· Publishing : Test-Achats (a.k.a. EuroConsumers – BE, PT, ES, IT, BR).
· Public : Syntra, FOD Economy, Ministry Internal Affairs (NL).
· Betting and Gaming : Sterrenkind (NL), La Française Des Jeux (FR).
· IT : Compaq Computer (HP), Fujitsu, Getronics, SAS Institute

My peers consider me as a thought-leader:
· Guest lecturer on CRM and e-Business in various prestigious European MBA schools (Vlerick, Erasmus Universiteit
Rotterdam, ICHEC) and various invitations for keynote lectures on analytics, customer intelligence and CRM
· Numerous academic and business publications and public appearances.

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