CV Adobe Analytics : Les meilleurs profils enregistrés

Résumé des missions de Malika,
freelance ADOBE ANALYTICS habitant les Yvelines (78)

• DIGITAL ANALYTICS & DATA CONSULTANT

  Freelancer
  Jan 2018 - aujourd'hui

   Data Strategy Development : Objectives , Technology , Strategy , Maturity , Planning ,
  Measurement plan , Segmentation , Tag management ...
   Agile project Management Adoption : Agile planning , Analytics Process , CRO plan ,
  sprints & cycles
   Business Opportunities , investsment : Market Identification , Target , Competition ,
  Go-to-Market Opportunities (Digital)
   Ad hoc analysis, diagnostics & audits : UX , Content
   Reporting , Analytics Strategy & Data Driven Decision Making
   Data Evangelism & Training : Digital Analytics tools & Analysis Approach , Agile
  project Management
   Dashboard Development : business questions, goals , audience , data collection ,
  design , development , training for different targets : Strategist & Tactical
  
   Digital Analytics – Master’s degree Digital Marketing HETIC
   Data visualization - Tableau Software
   Master Big Data & Digital Marketing HETIC
   Master’s degree Digital Marketing & Data analytics, EMLV
   Conversion Rate Optimization – Master’s degree Digital Marketing ECV DIGITAL
   Marketing Mobile
   Bachelor Digital Project Management ECV DIGITAL
   Master’s degree E-business CRETEIL University (since 2015)
   Agile & SEO – Master’s degree Digital Marketing, E-business ISC PARIS

• ANALYTICS PROJECT MANAGER

  Jan 2012 - Jan 2015

  Digital media campaigns impact : ad & site centric data management ;
  display, Search, Affiliate, Emailing, Social Media… (DCM, G. Adwords,
  Weborama , Comscore , Netratings , GA, Adobe Analytics , AT Internet )
   Digital & multichannel dashboards development: ; KPIs definition,
  segmentation, goals, target, prototype , data collection , automation , improvement
  ( Tableau Software ,Analytics APIs , Excel , VBA , ETL)
   Data vizualisation solutions : benchmark , implementation , training ,
  migration (Tableau Software , Qlikview , Captaindash , Data journalism …)
   Marketing Channels Optimization to achieve expected goals with predefined
  budget (ROI, CPA, sales, awareness , lead generation…), follow up &
  recommendations
   Ad hoc analyses, diagnostics & audits
   CRO for medias campaigns : A/B tests , Multivariate
   DMPs Implementation : solutions benchmark , segmentation, activation,
  datas collection / Audit …
   Tag management (GTM , DCM …)
   Predictive Analytics : display campaigns modeling (R , Python)
   Training & certifications : Googla Analytics certification project f& training for
  Analytics & Data teams

• PRODUCT MANAGER

  Clients : EDF , BNP Paribas , Leroy Merlin , SFR , Orange , Virgin , Canal+ , Volvo
  Jan 2011 - Jan 2012

  Marketing campaigns (print & web) management : plan , brief for creative
  agency , test , lauch, data collection , analysis & optimization ( Business Object ,
  Access)
   Financial products management : insurance , mortgages…
   Marketing plan to increase products conversion rate
   Market Research : branding , positionning , competitors , trends … (Gartner ,
  BCG, Nielson …)

• MARKET RESEARCH SPECIALIST

  Jan 2011 - Jan 2011

  Market studies in pneumatic and fluid control sector
   Statistical analyses of business data and activity reportings (Access , Excel )
   Competitive intelligence program
   Pricing strategy , data driven

• DIGITAL PROJECT MANAGER

  Jan 2010 - Jan 2011

  E-mailing & CRM campaigns implementation : loyalty and acquisition ,
   Websites audits , traffic analysis and reportings
   Google adwords campaigns management : implementation and optimization
   SEO strategy and content optimization

• MARKET RESEARCH SPECIALIST

  Jan 2009 - Jan 2010

   Business performances analyses , energy & retail sector : ROI , Revenue
  (consolidation) … breakdown by country by industry
   Customer, competitors, market and trends analyses and studies
   Digital projects repository management : content management , UX
   ******** rebuild : UX and copywriting (energy/Retail industry)

• DIGITAL ANALYSTData Analytics solutions : audit , objectives , benchmark

  SR.
  aujourd'hui

  implementation ( heatmaps, session recording, data visualization , AB testing…)
   Tag Management for all digital properties ; website , micro-sites , apps (Tealium )
   Ad hoc analysis, diagnostics & audits
   UX optimization : personas , information structure, wireframing ( Figma , HTML ... )
   AB testing strategy and campaign management (Maxymiser)
   CRO Strategy & On-site optimization plan for all digital properties (websites & apps)
   Personalisation strategy , planning & campaign management (Beampulse)
   Dashboards development : business questions, goals , audience , data collection ,
  design , development , training , improvment (Klipfolio , Analytics APIs)
   Process organization plan describing the way to work with sales , support , medias ,
  legal , communication & IT teams , for a better digital experience (Trello , MS Project )
   Data Evangelism & Training for marketing , sales , product & support teams : Digital
  Analytics and tools (G. Analytics , Adobe Analytics , Beampulse, Maxymiser)