Consultant HUBSPOT freelance : Nouveaux CV publiés et nouvelles missions publiées

Exemple de missions de Grégory,
Consultant HUBSPOT habitant le Calvados (14)

Expérience professionnelle

Michelin S&S division - data marketing advisory & technologies consultant
(Since jan 2021 - renewal yearly - current workload: from 25% to 50% - hybrid mode in Clermont Ferrand )
Supporting digital performance approaches implementation (customer knowledge, acquisition, lead generation).
Responsibilities:
Supporting the project teams in selecting and implementing performance-related tools (analytics solutions client
& server sides, first-party assets, IP tracking, AI, SEO, dashboards, marketing automation, landing pages,
Web-sites factory, Low-code, Captcha, etc.).
Assistance in equipping the SES (Services & Solutions) teams and selecting tools to achieve the challenges of
digital performance. (Benchmarking & producing ADR for selected tools)
RGPD compliance assessment for the collection of user’s data in digital websites and apps.
Definition and specification of the industrial deployment of analytics solutions, implementation of a Core Model
approach.
Digital maturity assessment for improving the efficiency of the sales process for different business lines.
Optimizations for aligning digital initiatives with the organization's business objectives, and for increasing
operational efficiency and stimulating project or programs growth.
Supporting managers in implementation of their projects (dedicated workshops on all digital thematics).
Supporting Blog factory’s teams, based in Pune - India, for deployment of marketing softwares, Web Content
management systems integration and performance optimizations.
Technical environment : Angular / Drupal / Wordpress (including multisite deployment) / Mobile / SPA / Brevo /
Hubspot / GA4 (360) / GTM - JS / Matomo / SalesForce / LinkedIn sales navigator / Didomi / SEMRUSH /
ScreamingFrog / IA writer / Looker / Gsheet - SQL / Zapier / Make.

TF1 TV/MEDIA – Data marketing consultant
(Since June 2019 - renewal yearly - current workload : 30% - hybrid mode in Paris)
Working with a major media/television account (CAC40), providing web analytics expertise as part of the
overhaul of an advertising space distribution business application.
Responsibilities:
Digital performance audit of the system in terms of collecting and processing user data.
Organization of skills-building for the business teams (marketing and sales department) and technical teams (IT
department) through collaborative workshops to define performance and marking indicators, set up tags,
prepare, process and use the data (definition and co-design of dashboards).
Definition of the data driven approach for the improvement of commercial conquest strategy (new customer
target). User's funnel web analytics tracking plan & KPI monitoring to facilitate continuous improvement process.
Reconciling anonymous browsing data with prospect data managed by Salesforce for optimizing traffic
acquisition tactics.
Supporting product management by providing relevant data kpis
Tracking deployment (Asset first party, cookieless, Fingerprinting, client & server side, API performance
monitoring, etc)
Technical environnement : AngularJS / Angular / Drupal / GA4 / Looker / GTM / dataDog / Didomi / PHP / Logs /
openRefine / Gsheet

Decathlon France - E-commerce, sport retailer – Data marketing / SEO expert
(from dec 2019 to dec 2022 workload : 70% - Full remote mode - Lille)
Support for the Decathlon's digital management teams on the Group SEO strategy, with the target of
re-internalising knowledge and expertise and boosting performance.
Responsibilities:
Audit of the overall system from a technical, marketing (acquisition), data and resources (organization and human
resources) perspective. Redefinition of a group strategy instead of a site strategy,
redefinition of:
- priorities,
- relations between the various sites (e-commerce sites, service sites, consultancy sites, content sites).
- efficiency of organization and relations between service providers and Decathlon
Alignment of teams, between domain SEO managers and web sports marketers.
Transfer of skills to SEO/performance leaders and POs (5 +).
Definition and implementation of custom tools (KPIs: market share covered, digital footprint, brand
persuasiveness, etc.) to monitor the performance of each Sports site (grouping of several sites) and the overall
system.
Definition of SEO best practices and standardization of the technical optimisations required, implementation of a
continuous optimisation approach, management of on- and off-site technical optimisations. (on and off sites)
Exploring the complementary nature of SEO / SEA, defining and validating tests in POC mode.
Definition of related priority projects, negotiation of grouped licenses for dedicated SEO tools, consultation and
selection of off-the-shelf solutions to boost sites performance, negotiation and contracting.
Exploring market data (data-driven strategic planning) with the goal of evaluating commercial opportunities in
order to make coherent product selections in terms of user interest (new brand positioning).
Definition and management of data collection using Google Analytics 360 to provide all the indicators needed to
manage its projects.
On-demand coaching for any employee experiencing difficulties in my areas of expertise, with personalized
workshops ranging from one-hour sessions to several scheduled sessions.
Preparing and leading operational committees, leading conferences/meetups on specific subjects (e.g.
developments in research over the last 10 years and the related technical impact, the state of play on the
announced disappearance of tierce party cookies).
Technical environnement : Svelte FW / Php / Symfony / SEMRUSH / screaming Frog / dataForSeo / Verbolia /
GSheet + JS + SQL / Looker / GA3-4 / GTM / Affiliation Sdk

MULTI-CLIENTS (10) - Project management (From 2008 - now)
Project management for the deployment of CMS or business solutions ( hybrid mode in France)
Scoping workshops, functional specifications, steering committee, organization of acceptance tests, planning,
TMA management.
Management of UX, UI, editorial and technical teams, in-house or outsourced, for implementation and
deployment (between 4 and 7 people).
Focus and specialism: Industrial deployment (site factory) of Drupal & WordPress CMS, Prestashop. Design and
definition of architecture enabling several applications of different types (information, events, e-commerce, lead
generation) to be put online under tight budgetary constraints and using a single CMS instance. Definition of
modular architecture (feature flipping).

MACSF 2016 - 2019 – Data marketing expert, digital analytics
From 2016 October to 2019 may ( hybrid mode in Paris)
Data exploration support for increasing customers knowledge
The assignment was structured in successive phases triggered by the client.
1. Audit of the Analytics solution
2. Increase customer knowledge with anonymous web data, resolution of simple use cases
3. Optimisation of data collection: Preparation of data, Evolution of analytical tagging for the private and
transactional sections
4. Increasing customer knowledge with web analytics data to feed customer scoring algorithms and "manage"
interest or attrition risks (Data extraction via Google Analytics Apis).
Training and running workshops to ensure skills transfer
Preparation/presentation of audit summaries, progress reports and roadmaps
Production and presentation of strategic and technological intelligence studies (Attribution to the insurance
sector. Extension of standard GA3 via Google Cloud Platform and BigQuery)

PROFESSIONAL BACKGROUN

Since June 2019: PerfAdvisor’s founder & Managing consultant,
Strategy & performance consulting agency
3 activities are carried out on a time-sharing basis within the business divisions
- Consulting for major accounts such as TF1, Michelin (directly contracted) and Décathlon through Relevans
Consulting (An experts network in digital strategy and performance).
- Production and deployment of tools for monitoring and optimizing digital performance and growth strategy
(automated audits, reporting, marketing automation, cold emailing, analytics).
- Training and operational coaching for managers, with aligning resources and budgets to target goals which are
defined upstream in a Lean approach (design-to-cost, Lean startup).

Sept 2018 - Apr 2019: CAPGEMINI - Managing Consultant (hybrid mode in Paris)
Digital performance support for MACSF, FSPP (FONGECIF), BNP
PARIBAS, Ministry of the Interior.
Web analytics and user data collect strategies for the clients of Capgemini company
Sales offers definitions for the Data Quality and Marketing Automation.
Support for Data Marketing consultants (knowledge sharing, review of deliverables).
Managing pre-sales projects:
- 2019: Conseil Régional Touristique (Lot 3: deployment of a 5-year acquisition strategy via a continuous
improvement approach) - Position: Lead / BID Manager -Status: Won.

Sep 2017 - July 2018 : TALAN SOLUTIONS - Senior consultant & manager (hybrid mode in Paris)
Manager of the digital performance sales offering
Definition and development of the digital performance sales offer around 3 axes:
Acquisition via search engine marketing
Customer/prospect knowledge via digital analytics
Activation via Customer eXperience Management
Combining content management, marketing automation and recommendation engine solutions
Definition and qualification of deliverables, organization of production, recipes and deliveries
Supervision/training of in-house consultants (3).
Initiating partnerships (EZ system, Google, Content Square, Piwik Pro) Prospecting/support, managing digital
performance pre-sales and customer satisfaction.
Digital performance support for MACSF, L'Odaites, TALAN GROUP, RATPDEV, GROUPAMA. (30 to 40% of an
FTE)

Jan 2014 – AOU 2017 : SEDONA – Senior consultant & digital performance lead (on ...