Mahmoud - Consultant JAVASCRIPT

Project Manager CRM

Main point of contact of the campaign management team, leading a team of 4 resources
Engaging in multiple tasks/projects related with the campaign/marketing automation at Adidas Group
Participation in the analysis of highly complex business requirements
Contribution to solid, scalable technical solutions that empower the business to achieve their goals

Consultant (Contractor)

2 months contract to finish the Direct Axis project
Neolane implementation and expertise
Neolane deployment and go live

Senior Consultant Senior CRM and Neolane consultant.

Eircom/Meteor – Implementation of Marketing Campaign Management, Interaction and Automation
(Inbound, outbound channels and offer management) for Telecom provider

- Conduct functional and technical workshops to define the target solution
- Writing technical and functional design documents
- Writing training materials
- Conducting class room and on the job training.
- Design, development, testing, implementation and customization of Neolane
- Design of the marketing datamart
- Integrate Data Warehouse with marketing datamart, using Neolane workflows
- Creation of offer catalogue and campaign models
- Creation of campaign and offer business rules
- Integration with inbound channels (call centre and web)
- Web Services for Inbound contact
- SMS – integration with SMS-C, email, direct mail and outbound call center
- Post production support and transfer of knowledge to operational teams

CRM/BI Consultant

Implementation of a Marketing Campaign Management tool
(GRF wanted to improve its interactions with customers and sales prospects by integrating Ms Dynamics and Neolane to meet the EMA, SFA and customers needs)

- Analysis of the existing information systems
- Design of the marketing database, based on a 360° vision of the client
- Responsible for implementing Neolane
- Conduct functional and technical workshops to define the target solution
- Writing technical and functional design documents
- Design, development, testing, implementation and customization of Neolane
- Writing training manual and conducting training
- Post production support and transfer of knowledge to operational teams

Implementation of multi-channel digital marketing system
(High level of automation ,single global marketing database, D2C integration and improve engagement levels)

- Conduct functional and technical workshops to define the target solution
- Writing technical and functional design documents
- Design, development, testing, implementation and customization of Neolane
- Migration of the existing database (customers, subscriptions and artists)
- Definition of business processes
- Business process support for country, label and artist management
- Automation of business processes using workflows
- Develop multi lingual user interface
- Post production support and transfer of knowledge to operational teams

Improve existing Marketing Campaign Management tool

- Participation in the definition and implementation of new business requirements
- Definition of customer segmentation leading to effective marketing targets
- Production support and transfer of knowledge to operational teams
- Assisting Marketing teams in creating operations and workflows

Improve existing Marketing Campaign Management tool
- Liaising with marketing teams, heads of units and IT
- Participation in the definition and implementation of new business requirements
- Definition of reporting of customer retention, loyalty and ROI
- Definition of customer segmentation leading to effective marketing targets
- Production support and transfer of knowledge to operational teams
- Assisting Marketing teams in creating operations and workflows

Supervision of a Marketing Campaign Management tool
- Management of the project from the client’s side, in charge of representing the client’s interests
- Coordination of the multiple stakeholders and service providers
- Definition of customer segmentation leading to effective marketing targets
- Production support and transfer of knowledge to operational teams
- Assist Marketing teams in creating operations and workflows
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Implementation of a Marketing Campaign Management
tool (GL improved its interactions with customers and sales prospects by integrating Neolane)

- Analysis of the existing information systems
- Animation of functional and technical workshops to define the target solution
- Writing technical and functional design documents
- Design, development, testing, implementation and customization of Neolane

Participation in several projects of integration of NEOLANE solution

- Design, development, testing, implementation and customization of Neolane
- Writing technical and functional design documents