Main point of contact of the campaign management team, leading a team of 4 resources
Engaging in multiple tasks/projects related with the campaign/marketing automation at Adidas Group
Participation in the analysis of highly complex business requirements
Contribution to solid, scalable technical solutions that empower the business to achieve their goals
Consultant (Contractor)
Integrated Marketing Solutions Ltd, London, UK – Neolane
juillet 2013 - août 2013
2 months contract to finish the Direct Axis project
Neolane implementation and expertise
Neolane deployment and go live
Senior Consultant Senior CRM and Neolane consultant.
Towers Watson, London, UK
novembre 2010 - octobre 2011
Eircom/Meteor – Implementation of Marketing Campaign Management, Interaction and Automation
(Inbound, outbound channels and offer management) for Telecom provider
- Conduct functional and technical workshops to define the target solution
- Writing technical and functional design documents
- Writing training materials
- Conducting class room and on the job training.
- Design, development, testing, implementation and customization of Neolane
- Design of the marketing datamart
- Integrate Data Warehouse with marketing datamart, using Neolane workflows
- Creation of offer catalogue and campaign models
- Creation of campaign and offer business rules
- Integration with inbound channels (call centre and web)
- Web Services for Inbound contact
- SMS – integration with SMS-C, email, direct mail and outbound call center
- Post production support and transfer of knowledge to operational teams
- Technical environment: Neolane, SQL Server, SQL, JavaScript , XML and SOAP
Implementation of a Marketing Campaign Management tool
(GRF wanted to improve its interactions with customers and sales prospects by integrating Ms Dynamics and Neolane to meet the EMA, SFA and customers needs)
- Analysis of the existing information systems
- Design of the marketing database, based on a 360° vision of the client
- Responsible for implementing Neolane
- Conduct functional and technical workshops to define the target solution
- Writing technical and functional design documents
- Design, development, testing, implementation and customization of Neolane
- Writing training manual and conducting training
- Post production support and transfer of knowledge to operational teams
- Technical environment: Neolane, SQL Server, SQL, JavaScript and XML
Universal Music Group International
aujourd'hui
Implementation of multi-channel digital marketing system
(High level of automation ,single global marketing database, D2C integration and improve engagement levels)
- Conduct functional and technical workshops to define the target solution
- Writing technical and functional design documents
- Design, development, testing, implementation and customization of Neolane
- Migration of the existing database (customers, subscriptions and artists)
- Definition of business processes
- Business process support for country, label and artist management
- Automation of business processes using workflows
- Develop multi lingual user interface
- Post production support and transfer of knowledge to operational teams
Technical environment: Neolane, PostgreSQL, SQL, JavaScript and XML
- Participation in the definition and implementation of new business requirements
- Definition of customer segmentation leading to effective marketing targets
- Production support and transfer of knowledge to operational teams
- Assisting Marketing teams in creating operations and workflows
- Technical environment: Neolane, SQL Server, SQL, JavaScript and XML
FNAC (********) (Neolane-Functional and technical consultant)
aujourd'hui
Improve existing Marketing Campaign Management tool
- Liaising with marketing teams, heads of units and IT
- Participation in the definition and implementation of new business requirements
- Definition of reporting of customer retention, loyalty and ROI
- Definition of customer segmentation leading to effective marketing targets
- Production support and transfer of knowledge to operational teams
- Assisting Marketing teams in creating operations and workflows
- Technical environment: Neolane, Oracle, SQL, JavaScript and XML
Supervision of a Marketing Campaign Management tool
- Management of the project from the client’s side, in charge of representing the client’s interests
- Coordination of the multiple stakeholders and service providers
- Definition of customer segmentation leading to effective marketing targets
- Production support and transfer of knowledge to operational teams
- Assist Marketing teams in creating operations and workflows
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Technical environment: Neolane and Oracle
GALERIES LAFAYETTE (********)
aujourd'hui
Implementation of a Marketing Campaign Management
tool (GL improved its interactions with customers and sales prospects by integrating Neolane)
- Analysis of the existing information systems
- Animation of functional and technical workshops to define the target solution
- Writing technical and functional design documents
- Design, development, testing, implementation and customization of Neolane
- Technical environment: Neolane, Oracle, SQL, JavaScript and XML
Neolane (********)
aujourd'hui
Participation in several projects of integration of NEOLANE solution
- Design, development, testing, implementation and customization of Neolane
- Writing technical and functional design documents
Technical environment: Neolane, Oracle, SQL, JavaScript and XML
Langues
Anglais - C2
Autres compétences
EDUCATION
2006-2007 Master’s Degree in Business Administration and Computer Science
Paris-Dauphine University – Paris, France
2005-2006 Master’s Degree in Computer Science and Operations Research
“Pierre et Marie Curie” (PARIS VI) University – Paris, France
2002-2005 Bachelor’s Degree in Mathematics & Computer Science
“Pierre et Marie Curie” (PARIS VI) University – Paris, France
COMPETENCES
CRM Neolane (certified), SAS Customer Intelligence (marketing automation), Unica Affinium Campaign (5 days training)
BI SAS (Information Map Studio, Report Studio, OLAP Cube Studio, Management Console), Microsoft SQL Server 2005 BI Development Studio (Reporting services, Analysis services)
Databases Oracle, SQL Server, MySQL, PostgreSQL
Programming languages Java/J2EE, EJB, JSP, Servlet, JMS, JDBC, Struts, Hibernate, XML, HTML, Shell Script, JavaScript, SQL
Object modelling Methodologies: UML, design patterns.
Softwares: PowerAMC, Objecteering
Tools of Development Eclipse/ MyEclipse, NetBeans, WSAD
Operating Systems Windows 2000/XP/Vista, Linux , IBM AIX