Consultant Web Analytics : Premiers profils disponibles et missions récentes mises en ligne

Exemple de missions de Fabien,
Consultant Web Analytics habitant l'Hérault (34)

Web Analytics Expert,
of Show Me Your Data - Montpellier 13 y
2010 -
Trainer and Founder
â—˜ Implementation of Tracking and Tag Management solutions for international groups and start-ups (details below).
â—˜ Creation of Dashboards: acquisition, conversion and loyalty performance analysis
â—˜ Digital performance coaching and training of marketing, IT, development and management teams. More than 1000
professionals trained in Analytics, Tracking and Digital Performance.
â—˜ Compliance for tracking and advertsing systems. Consent Management trainings.

Web Analytics Senior Consultant
: Adversitement - Paris 3 m
2010 -
â—˜ Adobe SiteCatalyst implementation, administration and operations management for the agency's clients.
â—˜ Performance management dashboards development and teams' training.
Clients: Disneyland Paris, Castorama, Château Online.

Web Analytics Consultant:
Nedstat (ComScore) - Paris 2 y
2008 - 2010
â—˜ Supporting clients in their digital strategy and in the implementation of web analytics solutions.
â—˜ Client training, identification of KPIs and creation of dashboards to allow them to manage all their digital activities.
Clients: Renault, Alstom, Wolters Kluwer, Axa, Kiabi, ETAM, Becquet Eurosport, Euronews, EDF, Eiffage…

e-business Consultant:
Crédit Agricole SA (Alligra – Astek Group) - Paris 16 m
2007 - 2008
Consulting and product owner for the digital multichannel strategy implementation
â—˜ Project and stakeholder management for the Regional banks, documentation creation.
â—˜ Implementation of quality asurance processes, SEO implemntation and training.

eMarketing Corporate Manager
Reed Midem - Paris 3,5 y
2004 - 2007
Organization of international B2B tradeshows / 2006:Turnover €100M (+15%) / Reed Elsevier subsidary
â—˜ Development and implementation of the e-marketing strategy and 2.0 projects: online community
â—˜ Implementation of e-marketing best practices, SEO and e-marketing dashboards

Biogen (Pharma / Biotechnologies)
Paris La Défense Recurring retainer
2017 -
â—˜ Creation of the WEB & APP tagging plans and maintenance of tracking: GA/GTM/Firebase/BigQuery
â—˜ User training in Google Analytics & Implementation of third-party tags: Amplitudes, DCM, etc.
â—˜ Definition and monitoring of SEO and Dashboards best practices: DataStudio/BigQuery/Lighthouse/SemRush

Babilou – Bois-Colombes Paris Recurring retainer
2019 -
â—˜ Implementation of the analytics environment of +50 websites : EMEA, APAC
â—˜ Supporting the group in the tag management strategy of affiliates worldwide
â—˜ Training of international teams in Analytics : GA4/ GTM/ DataStudio/ Server Side Tracking
â—˜ Adhoc Dashboards and analysis with DataStudio.
â—˜ Consent Management solution implementation and monitoring

MSD (Pharma) / Aptus Health / WebMD
La Défense Paris Recurring retainer
2015 -
â—˜ Migration of the analytics environment of 5 Mobile Apps from GA/GTM to Firebase/GTM
â—˜ Definition and maintenance of tagging for 80+ GA/GTM 360/Adobe websites: QA / new features: 4
international teams: France / Poland / India / USA
â—˜ Training of international teams in the Google Analytics 360 environment: Segmentation, Custom Reports,
Dashboards, DataStudio, Analyzes, Ads, retargeting, Tracking Server Side, SEO, GDPR compliance
â—˜ Adhoc Dashboards with DataStudio. Training and supervision of Indian Web Analytics teams

Orange (Telecom) - Paris Fixed fee
2016 - 2017
â—˜ Creation of Data Serious Game : business simulation based on data analysis and dashboards
â—˜ 2 editions carried out during the annual Orange seminars: French and English for up to 60 people

Orange (Telecom) - Paris Daily rate
2011 - 2012
â—˜ Analytics Administrator Webtrends EMEA & Africa
â—˜ Conducting the Analytics RFP for the Group to migrate to a new solution: Comscore vs Webtrends vs
Omniture (Adobe) vs Google Analytics => drafting selection criteria for the call for tenders.
â—˜ Management of group analytics initiatives and “data” evangelization to business teams.
â—˜ Support for European analytics departments on the analysis and construction of analytics dashboards.
â—˜ Training of business teams in Webtrends and the construction of Dashboards, Administration of the Tealium
TMS.