Consultant Web Analytics : Premiers consultants dispos et nouvelles missions déposées

Exemple de missions de Fabien,
Consultant Web Analytics habitant l'Hérault (34)

• Recurring retainer

  Babilou – Bois-Colombes Paris
  2019 - aujourd'hui

  Implementation of the analytics environment of +50 websites : EMEA, APAC
  â—˜ Supporting the group in the tag management strategy of affiliates worldwide
  â—˜ Training of international teams in Analytics : GA4/ GTM/ DataStudio/ Server Side Tracking
  â—˜ Adhoc Dashboards and analysis with DataStudio.
  â—˜ Consent Management solution implementation and monitoring

• Paris La Défense Recurring retainer

  Biogen (Pharma / Biotechnologies)
  2017 - aujourd'hui

  Creation of the WEB & APP tagging plans and maintenance of tracking: GA/GTM/Firebase/BigQuery
  â—˜ User training in Google Analytics & Implementation of third-party tags: Amplitudes, DCM, etc.
  â—˜ Definition and monitoring of SEO and Dashboards best practices: DataStudio/BigQuery/Lighthouse/SemRush

• Orange (Telecom) - Paris Fixed fee
  2016 - 2017

  Creation of Data Serious Game : business simulation based on data analysis and dashboards
  â—˜ 2 editions carried out during the annual Orange seminars: French and English for up to 60 people

• MSD (Pharma) / Aptus Health / WebMD

  La Défense Paris Recurring retainer
  2015 - aujourd'hui

  Migration of the analytics environment of 5 Mobile Apps from GA/GTM to Firebase/GTM
  â—˜ Definition and maintenance of tagging for 80+ GA/GTM 360/Adobe websites: QA / new features: 4
  international teams: France / Poland / India / USA
  â—˜ Training of international teams in the Google Analytics 360 environment: Segmentation, Custom Reports,
  Dashboards, DataStudio, Analyzes, Ads, retargeting, Tracking Server Side, SEO, GDPR compliance
  â—˜ Adhoc Dashboards with DataStudio. Training and supervision of Indian Web Analytics teams

• Orange (Telecom) - Paris Daily rate
  2011 - 2012

  Analytics Administrator Webtrends EMEA & Africa
  â—˜ Conducting the Analytics RFP for the Group to migrate to a new solution: Comscore vs Webtrends vs
  Omniture (Adobe) vs Google Analytics => drafting selection criteria for the call for tenders.
  â—˜ Management of group analytics initiatives and “data” evangelization to business teams.
  â—˜ Support for European analytics departments on the analysis and construction of analytics dashboards.
  â—˜ Training of business teams in Webtrends and the construction of Dashboards, Administration of the Tealium
  TMS.

• Web Analytics Expert,

  of Show Me Your Data - Montpellier 13 y
  2010 - aujourd'hui

  Trainer and Founder
  â—˜ Implementation of Tracking and Tag Management solutions for international groups and start-ups (details below).
  â—˜ Creation of Dashboards: acquisition, conversion and loyalty performance analysis
  â—˜ Digital performance coaching and training of marketing, IT, development and management teams. More than 1000
  professionals trained in Analytics, Tracking and Digital Performance.
  â—˜ Compliance for tracking and advertsing systems. Consent Management trainings.

• Web Analytics Senior Consultant

  Adversitement - Paris
  2010 - aujourd'hui

  Adobe SiteCatalyst implementation, administration and operations management for the agency's clients.
  â—˜ Performance management dashboards development and teams' training.
  Clients: Disneyland Paris, Castorama, Château Online.

• Web Analytics Consultant:

  Nedstat (ComScore) - Paris 2 y
  2008 - 2010

  Supporting clients in their digital strategy and in the implementation of web analytics solutions.
  â—˜ Client training, identification of KPIs and creation of dashboards to allow them to manage all their digital activities.
  Clients: Renault, Alstom, Wolters Kluwer, Axa, Kiabi, ETAM, Becquet Eurosport, Euronews, EDF, Eiffage…

• e-business Consultant:

  Crédit Agricole SA (Alligra – Astek Group) - Paris 16 m
  2007 - 2008

  Consulting and product owner for the digital multichannel strategy implementation
  â—˜ Project and stakeholder management for the Regional banks, documentation creation.
  â—˜ Implementation of quality asurance processes, SEO implemntation and training.

• eMarketing Corporate Manager

  Reed Midem - Paris 3,5 y
  2004 - 2007

  Organization of international B2B tradeshows / 2006:Turnover €100M (+15%) / Reed Elsevier subsidary
  â—˜ Development and implementation of the e-marketing strategy and 2.0 projects: online community
  â—˜ Implementation of e-marketing best practices, SEO and e-marketing dashboards