Freelance MARKETO : Les nouveaux consultants identifiés

Exemple des missions de Vincent,
freelance MARKETO habitant les Yvelines (78)

• Senior Consultant Marketo & AEM Product

  Owner - Taleo Consulting on behalf of Allianz Trade - Paris
  Jan 2019 - aujourd'hui

  • Roadmap definition and product vision
  • Writing of user stories and backlog priorization
  • Setup of new functionalities and tests
  • Coordination of the delivery with Salesforce team
  • Training and user support
  • Animation of the community

• CRM Manager

  Stormshield (Airbus group)
  Jan 2019 - Jan 2019

  cybersecurity software editor - Issy-lès-Moulineaux
  • Demand generation in Salesforce
  • Marketing Automation project management

• Digital Marketing Specialist

  Generix Group, software editor - Paris
  2017 - 2018

  • Project manager of Marketo deploymentin 6 subsidiaries
  • Lead generation through Marketo and Salesforce

• In Charge of Market Research

  Generix Group, software editor - Paris
  2011 - 2017

  • Marketing analyses : SWOT, trends, NPS, KPIs
  • Salesforce project managerto create a single client repository

• Marketing Assistant

  2006 - 2007

  Influe-Illicom, software editor - Suresnes
  Creation of prospection tools and sales analyses

• Product Owner As Marketo is synchronized with Salesforce, the majority of the projects implied coordination with Salesforce team

  Position Main achievements
  aujourd'hui

  • Lead management process
  • Scoring model with 40+ attributes
  • Global opt-in process
  • Lead tracking and attribution (Marketo Measure)
  • ABM in Marketo
  • Lead nurturing scenarios
  • Customer experience campaigns
  • API integrations
  • Proofs of Concept
  • Preference center
  • Rebranding project management
  • Support project of the standardization of 50 AEM websites
  • Project management of a broker portal
  • Automation of data management
  • Change management (training, guidelines)
  • Management of 3000+ JIRA tickets
  CRM Manager • Demand generation strategy
  • Lead generation campaign management in Salesforce
  (1000+ leads created)
  • Providers steering
  • Definition of Marketing Automation specifications
  • Lead management process revamping in Salesforce
  Digital Marketing
  Specialist
  • Project manager of the deployment of Marketo in 6
  international subsidiaries and support
  • Lead generation campaigns in Marketo & SFDC
  • A/B testing
  • Salesforce referent to collaborate with IT team
  • Marketing analyses, dashboards in Marketo & SFDC
  • Project to be compliant with GDPR
  Market Analyst /
  CRM Specialist
  • Salesforce project manager of a single data repository
  • Researches which helped in the strategy (like the sale of
  a BU, the international development, the positioning
  regarding competitors, the development of new products,
  the go-to-market, the targets to focus on)
  • Data cleansing