Nicolas - Consultant WORDPRESS

Ref : 180718V001

75009 PARIS
Consultant (56 ans)
Freelance

Compétences

PHOTOSHOP

ILLUSTRATOR

MAGENTO

SALESFORCE

PACK OFFICE

WORDPRESS

WooCommerce

Expériences professionnelles

1985-1993 K&N agency (Lyon-France)
Freelances group AD and production manager
for print and digital projects oRMN CdRoms, websites...)

1993-1999 BDDP-TBWA (Advertsing agency Paris-France)
Art director (print & web) Account manager (communicaton strategg & media)
Main budgets in inancial services, banks, insurances, energy.
1999-2002 GEDAS AG (IT engineering Paris-France)
New media manager Audi France
VW AG subsidiary IT company, gedas AG is now Deutsche Telekom.

2002-2011 AUDI FRANCE (VW AG Paris-France)
Digital communicaton & CRM manager Audi France
Promote brand awareness in France through digital strategy.
Media, BTL and social media agencies management.
Development and integration of the international digital platorm o5 main markets).
eCRM/ePRM strategy to feed acquisition and online loyalty local programs ********).
Creation of the cultural sponsorship program oevents & exhibitions).

2012 -2017 ENZYMES Cof ounder & CEO
Image/awareness (Audi, Tag Hauer, Hyperassur...)
Brand content marketing strategy oon/ofine)
ATL/BLT communication - Local communication oB2C/B2B)
Digital marketing management ocorporate & social media)
ePRM/eCRM strategy (Audi, Carrefour, EADS, Wacom...)
Inbound/outbound marketing - Marketing automation
Online loyalty program - Data mining services IT provider
Events, partnerships and brand content producton
Mondial de l’Automobile oParis – Movies production & ePRM)
Festival des Musiques liimage oParis – Event & partners brand content)
Festival de Cannes 2014/2015/2016 oCannes – La Petite Reine production lounge)
Audi City Paris oParis – Event Audi A3/Audi A8 launch)
Palais de Tokyo oParis – Event Audi TT launch)
Audi talents awards program management omovies and music production)
Intern or retail events oAudi, Tag Hauer, B&0, EADS, ...)
Product placement cinema oAudi, Tag Hauer)

2012 till now FREELANCE CONSULTANT (Paris-France/Warsaw-Poland)
Marketng/Communicaton/ePRM/eCRM consultng in France and East of Europe
Main missions in automotive, inancial services & insurance, eCommerce, real estate
In charge of marketing/communication/events omedia, eCRM/ePRM, newsleters, email
campaigns, ...) for Audi Bauer Paris group and Audi city Paris.

Études et formations

EDUCATION

1985-1989 University Lyon 2 (France) Bachelor degree in economics

1985-1986 Communication Advanced Technician Certiicate Desktop publishing certiication onuarkaPress, Adobe Creative Suite)

SKILLS
Strategic vision according to the customer/company goals, positioning and image
Customer experience skills, business oriented
Inbound/outbound/automation mktg/SEO/SEA skills
Deinition and respect of the IPI/Media, traic and PRM tracking
Team management and HR skills
Agencies and IT projects management skills oneeds deinition, technical specs, brief,
target, budget, schedule...).
Creation & art direction ocorporate identity guidelines creation & respect)
Ua/UI experience
Technical independence for digital projects olanding pages, CMS, emailing, banners, data
mining, CRM...) and ofine communication oprint)
Tools
Microsof sofwares oOice)
Adobe sofwares oof and online, professional level)
eCommerce: WooCommerce, Magento
CMS: WP, Joomla, oinstall, hosting, templates, extensions...)
CRM: Salesforce, Zoho CRM, main ASP platorms
eMailing: MailChimp, SendInBlue, Sarbacanne
Project management/bug tracking: Jira
HTML/CSS basics

Languages
Excellent writen and verbal communications skills in French onative)
Excellent writen and verbal communications skills in English
German notions

OTHER EXPERIENCES
1997-2014 Performing arts and music producer
(Paris-France)
Show for kids “Le Tour du Monde en 80 voix” oIhalid I/Ien Higelin)
Music producer oIarlex, InGraceland...)
Concerts and parties producer oLucky Zebila, St Germain, Solveig...)Flyers for clubs, raves, parties...

2013-********
Founding CEO
Startup about data mining for retail and eCRM strategg
Researches about how to create dynamically marketing triggers according to user’s
behavior oin collaboration with BPI and Cluj-Napoca University - Romania).
Project stopped before third fundraising facing technical issues.

2015 till now
ALTERWINA (Warsaw-Poland)
French natural and organic wine importer in Poland
Company promoting natural/bio wines in Poland and developing its horeca network
mainly in Warsaw and Berlin osleeping partner