I wrote my first HTML page at twelve. Working out how a screen was put together turned into a fascination with why some products feel right and others don't — and that has been the work ever since. Eighteen years of it professionally, most at the border between design and engineering.
A decade of that went into the design systems big product organisations run on — work I still take on today, because I know exactly what a foundation like that is worth.
I've also come back to my roots in the AI era: product design and engineering, on real products — simple ones, a single part of a larger one, or genuinely complex products and interfaces, taken all the way through to deployment. I design directly in code through fast AI-assisted iterations, so you react to something interactive in week one. The AI removes the repetitive build work; the design eye and the technical judgment always stay mine. Deep foundations and a toolkit sharpened over those years let me deliver very high quality, fast.
And I build my own products — the greatest way to stay sharp on the tools I sell and keep up with the technology. Automation is a growing part of that work — making business and product tasks faster, for my clients and for myself.
AVAILABILITY
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Mostly freelance, but I judge every mission on its own facts rather than the contract type — permanent roles included. French Alps based (Grenoble · Annecy · Geneva), mostly remote in Europe; on-site on request, and open to a relocation package.
Expériences professionnelles
Founder — Unique AI Apparels Delivered in EU - ********
Indiecrafts.dev
octobre 2025 - aujourd'hui
• A European custom-apparel platform. Describe an idea — a moment, a club, a brand, a passion — and a garment design that has never existed before is generated in minutes, printed on demand and delivered across the EU. No design skills, no files, no minimum order.
• The engine never repeats itself: 200+ graphic styles × 800+ themes, millions of permutations, no templates and no recycled artwork. Upload a logo and it generates a coherent merch range across 30+ products — every piece recognisably yours, none of it reusable by anyone else.
• Generative AI design pipeline · edge deployment and cached delivery · defensive code, secure checkout and customer-data handling · print-on-demand and fulfilment integration · storefront, configurator, catalogue and order flow — architected and engineered end to end, alone.
• Printed in certified EU facilities on water-based, vegan inks, GPSR compliant, delivered in 10–12 days. Concept to live commerce in a single build.
IT Infrastructure Design, Front-End Design, Front-End Development, Back-End Web Development, Databases, Edge Computing
Design System Lead & Operations
Siemens AG
février 2024 - septembre 2024
• Design systems support for 12 design system teams, serving 500+ designers and tens of thousands of developers across thousands of digital products.
• Remit: optimise and enhance the existing design systems against evolving interface needs, and strengthen support for multiple brands, platforms and themes.
• Proposed and set up ways to streamline interface development and refine designer–engineer workflows — freeing teams for creative problem-solving, and bringing scattered design teams into closer cross-team cooperation.
• Collaborated with the innovation lab, giving their teams fast design and design-production support so new ideas could be shown, tested and taken further at speed.
Design System, Design Optimization, Design Management, Product Design, User Experience (UX), Design Team Coordination, Design Leadership, Design Direction
Design System Lead & Operations
Shipfix
août 2022 - février 2024
• Design systems support for 12 design system teams, serving 500+ designers and tens of thousands of developers across thousands of digital products.
• Remit: optimise and enhance the existing design systems against evolving interface needs, and strengthen support for multiple brands, platforms and themes.
• Proposed and set up ways to streamline interface development and refine designer–engineer workflows — freeing teams for creative problem-solving, and bringing scattered design teams into closer cross-team cooperation.
• Collaborated with the innovation lab, giving their teams fast design and design-production support so new ideas could be shown, tested and taken further at speed.
Design System, Design Optimization, Design Management, Product Design, User Experience (UX), Design Team Coordination, Design Leadership, Design Direction
Design System Lead
Zalando
juin 2021 - avril 2022
• Owned the design system behind zDirect — the platform through which brand partners connect and sell directly on Europe's largest fashion marketplace.
• Supported a 20-designer organisation and a 10-developer UI engineering team, and rebuilt the design-to-engineering workflow around a dual-track agile process.
• Set up the agile framework and GitHub board for system work, then ran prioritisation and triage so incoming support requests were handled predictably.
• Authored layout, component and writing guidelines with ready-to-use examples, restructured the Figma library for auto-layout, access management and clean deprecation, and made documentation and component publishing usable for designers and engineers alike.
Design System, User Interface Design. User Experience (UX). Design Team Coordination, Design Leadership, Design Management, Design Direction
Design System Engineer / Design Engineer
BNP PARIBAS CIB
juillet 2015 - juillet 2019
• The Digital Marketplace: one interface for selecting, ordering, delivering, monitoring and controlling CIB's cloud products and business services, and a collaborative hub for infrastructure co-creation and production planning.
• Design happened directly in code: architected the atomic system in ReactJS and Styled Components, with structural and syntactic constraints that flattened the learning curve and kept technical debt down — then designed many of the Marketplace's screens with the system while still building it. Every screen tested the foundation; every gap fed straight back into it.
• Worked with domain heads accountable for 50 technical experts to turn business need into system requirements, and with 20 front-end developers on how the system would be implemented — plus design workshops with product owners, developers and project leads.
• Documented every component with use cases in Storybook, published design best practices for POs and developers, communicated upgrades and provided technical support, and planned the progressive refactoring of the IV2 interface onto the new system.
• Design expertise embedded directly in project teams — Design Thinking applied to Agile and Kaizen delivery, with responsive prototypes and art direction built in React on custom design systems, and finished designs delivered as merge requests.
• BNP Paribas IP, "Personal Portfolio": led responsive development of the client-facing product with 15 developers. Dassault Systèmes, "Beez": designed and built the interface for a business intelligence platform with 5 developers.
• Under NDA for Sagem and Safran — "Cassiopé", real-time flight data analysis for civil aviation and freight; and "Avionics", automatic support for military and defence covering pilot helmets, onboard computing and connected devices. Teams of 10 developers each.
• UX/UI and multi-device development for startups including Welp and AlloMatch — building MVPs from scratch, and stepping into existing products to sharpen the interface.
Front-End Development, User Interface Design, User Experience (UX), Front-End Design
Design Systems Lead & Product Design
Shipfix
août 2012 - février 2024
• Design systems and product design for a platform serving shipowners, commodity traders, freight forwarders and shipbrokers — turning their daily email overload into a usable market overview.
• Unified three separate design systems into one, on an atomic, autolayout-first structure with domain-based categorisation — mobile, desktop and brand elements consolidated, and a new icon library introduced.
• Rebuilt the component strategy and Figma architecture for a cleaner inventory: duplication removed, structural depth reduced, core and feature naming standardised, obsolete elements retired, deprecation actively managed, and the whole structure aligned with Zeroheight.
• Introduced a code-review-style approach to design contributions, audited product files for quick wins and system candidates, and partnered with product on strategic design work answering the strongest market opportunities.
Product Design, User Interface Design, User Experience (UX), Design System, Design Team Coordination, Design Leadership
AI Product Design / Front-End Engineer - Expert IA Pilot - ********
indiecrafts.dev
février 2012 - aujourd'hui
• My studio, and the independent practice behind it since 2012. I take products from framing to deployment — architecture, interface design, front-end build — solo or embedded in client engineering teams.
• Design happens in code from day one — clients steer a working prototype, and structure is validated before a pixel is styled. It started as design thinking workshops and sprints translated straight into HTML/CSS prototypes: design as code, years before the term existed. Today it is AI-piloted, and far faster.
• End-to-end product development and deployment · websites, launch and event pages, light custom shops · dashboards and business application UIs · mobile and desktop apps in React Native and Electron · design systems documented and handed over in Figma and code · modernisation onto faster, more accessible technology · senior design-in-code reinforcement alongside your teams · automations for repetitive workflows.
• Clients include BNP Paribas Group, Vente Privée, SeLoger, L'Institut Français, Foroil and Aedle — companies, technical teams, independents and non-profits alike.
Front-End Development, Front-End Design, Website Redesign, User Interface Design, Design Consulting, Process Automation, Mobile Application Development, SASS, Prototyping, User Experience (UX), UI Code, Design Leadership, Design Direction
Co-Founder & Digital Design Lead
Spin Interactive
juin 2009 - décembre 2021
• Co-founded the agency and led digital design — the front-end production pipeline from brief to interface delivery, plus pricing, functional specification and input on calls for proposals before the sale.
• Product design and flow mapping, responsive HTML/CSS/jQuery integration, art direction and UX/UI, design variations for multi-channel campaigns, and front-end testing across devices. Motion design in Cinema4D and After Effects.
• Showcase sites, online campaigns, e-commerce, social apps and custom media-management tools that simplified resource and campaign management — for TEDx, TV5 Monde, France Télévisions, Le Monde, Arte, RFI, France 24, Canal+, Eurosport, Orange, Lush, Le Coq Sportif and My Little Paris.
User Experience (UX), User Interface Design, Design Team Coordination, Design Leadership, Front-End Development
Études et formations
DUT Service and Networks of Communication
Université de Marne-la-Vallée / Paris-Est
2023
Web Process, Multimedia, Communication
Master of Interactive Design - Québec City
La Fabrique, Université Laval
2008
User centric design, UX, Identity, Multimedia, Web Design, Computer Animation, Process Design, 4 months in one of the most dynamic Universities in Québec
Ingénieur Image, Multimédia, Audiovisuel, Communication
Ecole d'ingénieur IMAC
2006
Web Design, Web Technologies, Visual Effects, Image Processing, Management, C development, OpenGL, Qt, Augmented reality, Neural Networks
