SFMC Campaign Specialist

Technical and executional capabilities in:

• Journey & campaign creation in SFMC across email, SMS, push (via Airship), SoMe notifications, and landing pages

• Multi-language & multi-country campaign orchestration

• Advanced segmentation & personalization (Salesforce Data Cloud)

• API triggering

• Advanced personalization in Email, SMS and landing pages (AmpScript)

• Enhance dynamic contents

• A/B testing and iterative campaign optimization

• Modular content development, HTML creation, and content localization

• Integration with external platforms (e.g., Airship, Tinyclues, TransPerfect, backend APIs)

• Lifecycle, service, and disruption campaign management

• Newsletter creation and distribution workflows

• Ad-hoc and high-pressure campaign delivery

• QA testing: unit testing, regression testing, live testing

• Campaign monitoring, analytics dashboards, and intelligence reporting

• SQL expertise (query studio, automation studio…)

• Documentation and workflow management in tools such as JIRA and Confluence