New project implementation:
Requirement analysis, prioritization of requests and kick-offs
• Creation of business plans, action plans, and specifications
• Coordination and monitoring of the projects
Program management:
Weekly meetings on specific projects to improve the project or to set up
commercial promotions
•
• Identifying bugs in the site's functionalities and suggesting changes.
Manage the functional acceptance (user tests) and monitor the correction of
incidents
Managed programs
Bazaarvoice (increase of shop reviews by over 100%)
• Leasing (improving the customer journey and satisfaction, fixing bugs)
Private Sales (creation of a site dedicated to loyal customers, creation of a
new segment and promotion)
•
Logistics (reduction of delivery times and customer service demands by
providing more visibility to consumers)
•
E-Promotor (increasing customer satisfaction and decreasing customer
service demands by improving the chat functionality on the website)
•
• Outlet (launching a mini-site to sell products that have packaging defects)
Creation & parametrizing of mini-sites allowing partners to buy at lower
prices
Digital Consultant
Team Inside Group | Paris
mai 2016 - février 2021
Digital Project Manager
Air France | Roissy
mai 2016 - mai 2019
• Database qualification (improvement of the database qualification via
reconsideration of criteria importance and digital communications)
• Activation of opt-ins (sequence elaboration to activate customers who have
not opened a mail for at least 1 year (3% - 13% activation), declination on
international markets
• Coordination of joint projects between eCRM + Email departments
(elaboration of new process to better collaborate, participation in the strategy
definition)
• Translation process optimization (improvement of quality, shorter SLAs,
guidance concerning the new TMS, consolidation of translation memory to
increase machine learning)
Email Marketing:
• Management of a portfolio of 16 international markets, 6 communication
languages, and approximately 30 email campaigns/month
• Participating in emailing strategy definition and ensuring consistent
promotion in agreement with the concerned departments (e-acquisition
channels, eCRM, Flying Blue, markets)
• Supervision and assistance of business conduct of remote markets (Eastern
Europe, Baltic, Portugal) (ensuring the respect of brand guidelines, best
practices communication, and improvement recommendations)
Country Manager
Mano Mano | Paris
2015 - décembre 2015
Preparing the launch of
•
Development of partnerships and maintenance of quality relationships:
creation of marketing and technical support, customer information,
satisfaction surveys, etc.
•
• Negotiation and monitoring of projects
• Team Recruitment, Training, and Supervision
Country Manager
Dukan | Paris
janvier 2013 - décembre 2014
Responsible for the operation and animation of the German sites
Optimization of website ergonomics and customer journey (18% decrease in
rebound rate)
•
Localization of the communication strategy for the German market: SEO,
SEM, emailing, partnerships, CRM...
•
Web campaign management, audience analysis, and performance
measurement (23% increase in turnover)
•
• Community development and animation
• Proposal & project follow-up (15% increase in turnover)
Intelligent Business Accessories | Venlo, the Netherlands
septembre 2006 - juillet 2007
Co-founder and marketing director
• Creation and development of the enterprise
Études et formations
Plymouth University | Plymouth, UK Master of Science : Business Management
2012
Fontys International Business School | Venlo, the Netherlands Bachelor of Science: International Business Management
