Olga - Consultant WORDPRESS

Ref : 210423B003
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Photo d'Olga, Consultant WORDPRESS
Compétences
Expériences professionnelles
  • Expérience professionnelle

    03/2021 - Actuel
    Olga ******** | Freelance | Cormeilles-en-Parisis
    Digital Consultant & Business Coach

    05/2016 - 02/2021
    Team Inside Group | Paris
    Digital Consultant

    07/2019 - 11/2020
    Samsung | Paris
    Program Manager | Corporate Marketing
    New project implementation:
    Requirement analysis, prioritization of requests and kick-offs
    • Creation of business plans, action plans, and specifications
    • Coordination and monitoring of the projects
    Program management:
    Weekly meetings on specific projects to improve the project or to set up
    commercial promotions

    • Identifying bugs in the site's functionalities and suggesting changes.
    Manage the functional acceptance (user tests) and monitor the correction of
    incidents
    Managed programs
    Bazaarvoice (increase of shop reviews by over 100%)
    • Leasing (improving the customer journey and satisfaction, fixing bugs)
    Private Sales (creation of a site dedicated to loyal customers, creation of a
    new segment and promotion)

    Logistics (reduction of delivery times and customer service demands by
    providing more visibility to consumers)

    E-Promotor (increasing customer satisfaction and decreasing customer
    service demands by improving the chat functionality on the website)

    • Outlet (launching a mini-site to sell products that have packaging defects)
    Creation & parametrizing of mini-sites allowing partners to buy at lower
    prices

    05/2016 - 05/2019
    Air France | Roissy
    Digital Project Manager
    • Database qualification (improvement of the database qualification via
    reconsideration of criteria importance and digital communications)
    • Activation of opt-ins (sequence elaboration to activate customers who have
    not opened a mail for at least 1 year (3% - 13% activation), declination on
    international markets
    • Coordination of joint projects between eCRM + Email departments
    (elaboration of new process to better collaborate, participation in the strategy
    definition)
    • Translation process optimization (improvement of quality, shorter SLAs,
    guidance concerning the new TMS, consolidation of translation memory to
    increase machine learning)
    Email Marketing:
    • Management of a portfolio of 16 international markets, 6 communication
    languages, and approximately 30 email campaigns/month
    • Participating in emailing strategy definition and ensuring consistent
    promotion in agreement with the concerned departments (e-acquisition
    channels, eCRM, Flying Blue, markets)
    • Supervision and assistance of business conduct of remote markets (Eastern
    Europe, Baltic, Portugal) (ensuring the respect of brand guidelines, best
    practices communication, and improvement recommendations)

    05/2015 - 12/2015
    Mano Mano | Paris
    Country Manager
    Preparing the launch of

    Development of partnerships and maintenance of quality relationships:
    creation of marketing and technical support, customer information,
    satisfaction surveys, etc.

    • Negotiation and monitoring of projects
    • Team Recruitment, Training, and Supervision

    01/2013 - 12/2014
    Dukan | Paris
    Country Manager
    Responsible for the operation and animation of the German sites
    Optimization of website ergonomics and customer journey (18% decrease in
    rebound rate)

    Localization of the communication strategy for the German market: SEO,
    SEM, emailing, partnerships, CRM...

    Web campaign management, audience analysis, and performance
    measurement (23% increase in turnover)

    • Community development and animation
    • Proposal & project follow-up (15% increase in turnover)

    09/2006 - 07/2007
    Intelligent Business Accessories | Venlo, the Netherlands
    Co-founder and marketing director
    • Creation and development of the enterprise

Études et formations
  • FORMATION

    03/2019
    Scrum.org
    PSPO Professional Scrum Product Owner: Product Owner

    07/2012
    Plymouth University | Plymouth, UK
    Master of Science : Business Management

    06/2010
    Fontys International Business School | Venlo, the Netherlands
    Bachelor of Science: International Business Management

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