Ghariba - Product Owner AGILE

Business Analyst & Marketing Consultant

2017 – current
JCDecaux, Issy les Moulineaux, France
Number one outdoor advertising company worldwide
Business Analyst / Product owner
● Responsible for creating and delivering new features & improvements for new international IT sales platform.
● Writing thorough and thoughtful user stories that take user experience, business requirements, visual design and analytics into consideration.
● Participating in technical scoping, UX development and user story grooming
● Manage clients & stakeholders, prioritize requirements.
● Manage budget estimations, including staffing and resources planning.
● Lead workshops and demonstrations for other markets and delivering recommendations based on gap analysis.

2016 – 2017
Stags participations & Flandrin finance, Paris, France
Investmentfund & acquisition activities
Business Analyst / Product Owner
● Responsible for the replatforming of the investment dedicated CRM (PE-Manager) & building the product.
● Full ownership of the product backlog including working on gathering requirements to identify, groom and prioritise the product backlog.
● Responsible for prioritising product Features, identifying and overcoming any blockers and
● impediments from the business.
● Liaising with third parties and the internal development teams, ensuring that requirements are correctly translated into efficient user stories.
● Prioritizing the product backlog using tools such as Jira to give visibility to development team on upcoming projects
● Manage budget, cost & planning.

2014 – 2015
First Screen (Mobitrans), Dubai, United Arab Emirates
Mobile content providerv
Head of Digital Marketing
● Responsible for Mobitrans’ mobile marketing acquisition and for the performance of ad partners (networks, RTB exchanges and direct publishers).
● Manage and grow the relationship with large advertising networks and negotiate partnership agreements to secure the best performing advertising inventory for the mobile acquisition campaigns.
● Analyze performances and trends, make international comparisons, evaluate existing and explore new acquisition methods.
● Conduct analysis to determine value of acquisition efforts and optimization based on ARPU and LTV.

2013 – 2014
AdFalcon, Dubai, United Arab Emirates
Mobile Advertising Network
Head of Sales -MENA
● Create regional (GCC) and global go-to-market sales strategy and revenue forecasts.
● Develop and communicate the annual forecast and plan for growth of mobile marketing programs, identifying new opportunities to improve response rate and ROI through new products and/or improved contact strategies.
● Develop close advertising partnerships with key agencies and direct advertisers in the region in various industries (Telecommunications, Automotive, Real Estate, Finance, Travel, FMCG and Government).
● Deliver mobile marketing strategies that will help drive lead generation, build brand awareness, establish industry credibility and nurture existing client relationships.
● Recruit, manage and mentor a regional team of Sales Managers to cover all regional opportunities.
● Help develop the mobile ecosystem and mobile advertising in the region.

2009 – 2013
Yahoo!, Dubai, United Arab Emirates
Leading Internet Company
Agency Development Manager
● Lead the development and execution of digital marketing strategies for the top advertisers (FMCG,Travel and many other verticals) in the region to drive awareness, interest, and consideration of their products.
● Develop and cultivate deep relationships with client senior executives at SVP, VP and CMO levels.
● Consult with clients on their marketing needs; creatively design and execute comprehensive online advertising programs.
● Develop account strategies to drive long term revenue growth, develop requests for proposal responses and programs, and drive upfront media
buying.
● Identify and understand trends within client markets and industries and develop deep understanding of categories business needs and marketing objectives.
● Actively engage in industry events and proactively provide smart client research and industry specific information.
● Work with the cross-functional teams to develop and market category based advertising solutions, messaging, case studies, upfront strategies and business reviews.
● Drive influence and action through Yahoo!’s products, reviewing analytics and performance data, establishing meaningful goals, defining clear success metrics and delivering increased impact and reach through Yahoo!’s online platform.