Jean-Baptiste - Business Analyst CRM

Work Experience:

Business Analyst - Data Management | CRM & PIM
Since Feb. 2020: Roquette, La Madeleine, France - Industry
● ******** CRM integration - Process definition and data management.
● Functional specifications, process design, flow diagram, data modeling, data quality analysis and migration.
● Workshop lead. Collection and arbitration of evolution requirements. Ticketing Management.
● Maps System PIM integration - Data management, process definition, data modeling and migration.
Business Data Analyst

Sept. 2019 - Feb. 2020: ADEO, Ronchin, France - Retail
● Coordination and management of data cleansing projects (product referencing).
● Production and validation of requested deliverables.
● Project activity control and tracking. Data Analysis.
● Optimization of data quality processes.
● MS Access application development.
Project Management | Founder

Since Juin 2016: SO Music Live, St Omer, France - Artist Development, Event Management
● Artist development, promotion, networking. Prospection, sales, follow up, negotiating, contracting, on-site
management. Community management, events promotion, communication, graphic design.
Business Analyst | CRM, Sales & Marketing

Sep. 2012 - June 2017: Nexity, Lille, France - Real Estate
● Lead the CRM OCOD (Oracle CRM On Demand) data quality management processes. Responsible for
functional specifications, integrations, tests and validations, coordinating operational and technical teams.
● In charge of corrective plans and evolutions across the various organizations.
● Development and management of KPIs and Dashboards.
● Consolidation of cross channel data into a corporate marketing database for marketing campaigns.
● Project coordination with cross functional teams and 3rd party partners.
Business Development Analyst (9 months contract)

Sep. 2011 - June 2012: LuxairGroup, Munsbach, Luxembourg - Airline Industry
Sales Analysis and CRM development
● Corporate CRM integration.
● Data management, data quality control, database enrichment, unique customer record creation.
● Sales analysis in order to support marketing and run upsell actions. Pipeline tracking.
Business Analyst | CRM, Sales & Marketing | Data Management
Change Management
● Responsible for the customer services and claims services process lean out and statistical reporting
improvement in alignment with audit requirements. Designed Customer Relations department KPIs and
Balanced Scorecard.
Business Analyst (6 months contract)

Aug. 2010 - Feb. 2011: Amazon Services Europe, Luxembourg - E-Commerce
Sales and vendors analysis
● Deal analysis, tracking and audit. Developed top class seller performance reports, dashboards and balanced
scorecards in order to prioritize sales and technical support actions.
● Created automated European leads and opportunities management reports.
CRM Administration
● ******** CRM System Administrator for Europe. Sales leads and opportunities management. Lean out
record management across Europe, improving system maintenance and sales force efficiency. Responsible for
system updates and improvement for European platforms.
● Data collection in order to guide business decisions, prepare business reviews and forecast reports.
● Creation, maintenance and improvement of daily, weekly and monthly sales reports. Automated processes to
reduce reporting time of sales and business operations teams. Implemented fully automated processes
saving the equivalent of 7h per week of manual maintenance.
● Automation of the business data quality management with DemandTools.
Sales Operations Analyst / Sales Force Effectiveness EMEA

Jun. 2008 - Jun. 2010: GE Intelligent Platforms (General Electric), Echternach, Luxembourg - Automation Software Industry
Sales Operations Analysis
● Business Analysis: Designed, maintained and improved the revenue pipeline report for forecasting analysis.
Collecting forecast information from the Sales force. Providing biweekly and on demand sales forecast and
pipeline to executive level EMEA and US. Increased transparency on sales activities.
● Responsible for contract renewal sales. Achieved a 10% sales growth year over year in a +4 million €
generating market in the Europe-Middle East-Africa pole.
Sales Processes optimization
● Designed the online forecasting tool. Implemented standard processes for opportunity entry in Siebel (CRM).
Developed and managed KPIs for sales activities in Europe and North America.
● Responsible for deployment and maintenance of sales processes - ISO.
● Responsible for the sales team and channel partners training on sales processes, on site or web conferences.
● CRM administration - Provided Siebel training to internal sales force teams and channel partners.

Inside Sales EMEA
Dec. 2005 - May 2008: GE Fanuc (General Electric), Prague, Czech Republic - Automation Software Industry
Inside Sales Operations
● Lead generation - Opportunity tracking and monitoring.
● Responsible for new customer acquisition and win-back actions in terms of GlobalCare program sales.
● Sales activities tracking, analysis and reporting to the headquarters in Luxembourg.
● EMEA software and support agreement sales. Responsible for the support contract renewals chasing and
quoting. Was working closely with the sales teams and channel partners to drive sales over EMEA.
Project Coordination - CRM Expertise
● CRM Siebel migration project. Demonstrated highly recognized ability to implement the new Customer
Relationship Management system as part of the Siebel/SAP rollout.
● Implemented contract renewal procedure involving the local support teams. Was working closely with the
customer service team to build efficient processes to optimize customer satisfaction.
● Responsible for internal sales processes specifications and training.
● Designed and administered the internal Inside Sales webpage on Support Central.

Additional Work Experience:

Customer Care Representative EMEA
July - Nov. 2005: GE Fanuc (General Electric), Echternach, Luxembourg - Automation Software Industry
● Order management and customer service for EMEA. Returns handling

Internship as Sales Assistant
Jan. - March 2004 & March - June 2005: Fairnet GmbH, Leipzig, Germany - BtoB Services for Trade Fairs and Events
● International sales prospecting in French and English, for trade fairs, exhibitions and events solutions
● Direct on-site prospecting on german trade fairs and exhibitions
● Translation support

Internship in Engineering Design Department
April - June 2003: Penn State University, State College, Pennsylvania, USA – Mechanical Design Department
● Worked on the Get-Away-Special (GAS) Project, in collaboration with NASA and the University of Michigan.
Participated in the design of a new payload structure - with Solidworks (Mechanical design software) - that
should resist during the former Space Shuttle launch.