CV/Mission de Consultant Adobe Analytics freelance

Exemple de missions d'Igor,
Consultant Adobe Analytics habitant Paris (75)

Expérience professionnelle

August 2020 - Present

Context :

Insurance
Digital Marketing
e-Commerce

Technologies :

Adobe Campaign 7

Adobe Experience Manager

Adobe Experience Platform

Adobe Analytics

Python
Scikit-learn
Pandas
Numpy

InMoment

Qualtrics

JIRA/Confluence

Postman ALLIANZ SE
Senior Digital Marketing Consultant

Adobe Marketing Cloud onboarding of Allianz / Allianz Partners international operational entities

Main tasks :

Functional and technical training of marketing teams on automated acquisition / retention / cross-sell Adobe Campaign use cases leveraging the other Adobe Marketing Suite applications (Adobe Experience Manager, Adobe Experience Platform, Adobe Analytics) :

- Welcome customer journey drip campaigns
- Renewal / Winback campaigns
- Birthday campaigns
- Quote reminder campaigns
- Customer Satisfaction related campaigns (cross-sell and referral campaigns for satisfied customers / agents alerts for unsatisfied ones)
- Triggered campaigns on specific events (interest in products, churn risk)

Propensity / churn risk score modeling (Python, Numpy, Pandas, Scikit-learn) and integration in Campaign

Customer segmentation (Life Stage, Behavioral Economics, RFM) and Customer Lifetime Value calculation

Marketing Campaigns reporting, conversion rate monitoring, A/B testing, etc.

September 2019 - August 2020

Context :

Postal Services
Digital Marketing

Technologies :

Adobe Campaign 7

JIRA / Confluence
LA POSTE BNUM
Proxy Product Owner / Scrum Master

Proxy Product Owner / Scrum Master for the Digital branch (BNum) of La Poste

OGCG Project : Adobe Campaign deployment for all the digital entities of La Poste

Main tasks :

- Technical studies / feasibility studies / functional coverage of business user stories
- Writing functional user stories with the Business Product Owners and the Business Analysts, and technical stories
- Animation of the Agile rituals (Daily, Backlog refinement, Sprint Planning, Retrospective)
- Adobe Campaign use cases testing
July 2018 - September 2019

Context :

Insurance
Digital Marketing
e-Commerce

Technologies :

Adobe Campaign 7

EMagin

JIRA / Confluence

Postman
ALLIANZ PARTNERS
Senior Digital Marketing Consultant and eCommerce Business Analyst

My mission at Allianz Partners is divided in two parts :

As a Senior Digital Marketing Consultant, my mission is to quickly onboard France, UK, Spain, Canada, Brasil, United Arab Emirates, Singapore and Thaïland on Adobe Campaign, automate the clients and policies data loading from different back-ends, integrate the sales tracking (Google Analytics and Adobe Analytics), and help with the first campaigns set-up and KPI analysis.

As an eCommerce Business Analyst, my mission is to create user stories for the new functionalities of the B2C eCommerce sites, such as monthly installments, healthcare prepayment cards reactivation, contact consent storing, and SEPA mandates, as well as the verification of the set-up of segment and offers, and the development of automated API testing collections in Postman.

Main tasks :

- Technical studies / feasibility studies / functional coverage of business user stories
- Writing functional user stories with the Product Owner and the Business Analysts, and technical stories
- Adobe Campaign development (data integration technical workflows, help with the set-up of marketing campaigns)
- Postman automated API testing collections development

February 2016 - June 2018

Context :

Insurance
CRM
Digital Marketing

Technologies :

Neolane Campaign 6.1.1

Neolane Interaction 6.1.1

Accengage

Qualtrics
AXA FRANCE
Senior CRM & Digital Marketing Consultant

As Scrum Master and Technical Lead of the IT Digital Marketing Squad, my mission is to organize the agile Scrum / Kanban rituals, carry out studies, write user and technical stories, and help out with the implementation of solutions to leverage the advanced functionalities of the Adobe Marketing Suite and maximize their potential to meet the Marketing Department needs.

Projects covers particularly :

- Real-Time DMP audiences integration : Integrating Weborama DMP audiences in Adobe Campaign Interaction in real-time with Kafka for agile context marketing operations
- VCU (Unified Client and Contract Vision) : Building new Adobe Campaign Interaction environments offers based on an unified vision of clients and contracts (insurance, bank, and collective health)
- LCS (Specific Targeting Lists) : Ability for the marketing teams to inject in real-time high-value targeting lists in Adobe Interaction, based on scores previously calculated in external tools by the CRM team (SAS, R)
- Qualtrics Surveys Response Integration : Development of hourly API calls to retrieve surveys metadata and responses in Adobe Campaign to leverage customer insights
- Adobe Experience Manager assets use in Adobe Campaign to streamline the work of campaign operators
- Real-time messaging and notifications with Adobe Message Center
- In-App and Out-App mobile push notifications (Adobe Campaign / Accengage integration)
- GDPR data purging processes

Main tasks :

- Scrum Master and Technical Lead of the IT Digital Marketing Squad
- Identification of user needs
- Writing functional user stories with the Product Owner and the Business Analysts, and technical stories
- Adobe Campaing Development (Interaction new offers environments, data / schemas modelisation, webservices for Salesforce, Qualtrics surveys responses integration with API calls, etc.)

January 2015 - December 2015

Context :

Games
Campaign Management
BI

Technologies :

Neolane Campaign 5.1 / 6.1.1

Neolane Interaction 5.1 / 6.1.1

MicroStrategy 9.3.1
PMU
BI and Marketing Campaigns Applications Manager

As an interface between the Marketing, the IT Departments, and the third-party application maintenance (CGI), the role of the BI and Marketing Campaigns application manager is to maintain a high level of customer satisfaction by ensuring high availability and performance of the applications (Neolane Campaign / Interaction 5.1 and MicroStrategy 9.3.1) and the underlying Oracle databases.

- Management of the evolutions roadmap of the Marketing Campaigns and BI applications
- Management of the incidents and bug reports
- Identification of user needs
- Expression of requirements
- Functional and technical specifications
- User acceptance tests
- Coordination with Marketing & third-party application maintenance on several projects (Neolane / Interaction 6.1.1 Upgrade, Real-time transactional communications (Adobe Message Center), Loyalty Program (Comarch PMS), regulatory and privacy constraints (ARJEL & CNIL), etc.)

April 2014 - December 2014

Context :
Insurance
CRM
Campaign Management
Technologies :

Neolane 6.1
MMA
Relational Marketing Project Manager

Project management of the deployment of the relational and conversational marketing strategy of MMA using Neolane 6.1 (Adobe Campaign).

The aim of the project is to enhance the customer experience by providing them high-value interesting information and letting them interact, to strengthen the link with the brand, to retrieve customer knowledge, either direct (replies, forms submissions, forums posts) or inferred (responsiveness, customer journeys on the site), to communicate to the agents network the opportunities of business development, and to ease the work of the campaigns managers by optimizing the use of the advanced functionalities of Neolane (particularly the Digital Content Editor Module with a library of pre-defined templates and personalization blocks).

To achieve this goal, a cartography of business rules and triggers was created, and an offers recommendation engine is being developed, connected to the existing IT systems (Professionals and individuals editorial content platform (Jahia CMS - Oracle database), integration of the customers journeys through the site (AT Internet - Xiti), client marketing datamart (Oracle), big data lake (Hadoop)).

This offers recommendation engine will allow the automated diffusion of personalized information coming from the editorial content platform, according to :
- Detected interests (specific pages visits, estimates queries, forms submission, forum posts)
- Segment
- Regulatory and legislative developments (ANI)
- Recurring predetermined events (seasonal prevention messages, wishes)
- Events linked to the customer lifecycle (birthday, births)
- Events linked to the contracts lifecycle (subscriptions, resiliations, end of contract renewal communications)
- Project management
- Interface between the IT, Customer Policies, and Operational Marketing Departments
- Expression of requirements
- Functional and technical specifications
- Participation to the elaboration of the cartography of business rules and triggers of the offers recommendation engine
- Participation to the development of the offers recommendation engine
- Animation of the project and steering committees
- Monitoring of budget and delays

De juin à déc. 2013
BANQUE POSTALE - IMMOBILIER CONSEIL

Chef de projet / Concepteur logiciel
Contexte :

Banque
Conception et mise en place d'une application de gestion CRM pour gérer les
Tourisme
apports / ventes des Conseillers en Immobilier Patrimonial
CRM

Gestion de
- Identification des besoins
campagnes
-

Gestion du projet

- Rédaction d'expression de besoins
Technologies :
- Rédaction de spécifications techniques et fonctionnelles

- Conception de l'application
C# Winforms
- Encadrement d'un développeur
.Net Framework 4

DevExpress
CLUB MED
SQL Server 2008
Consultant gestion de campagnes marketing
Access
Neolane

Unica
Conception et mise en place de campagnes marketing multicanal sous Neolane

(Adobe Campaign) pour la BU Amérique du Nord...