Malika - Business Analyst OMNITURE

EXPERIENCE
DIGITAL ANALYTICS & DATA
CONSULTANT
Feb. 2018
Freelancer
 Data Strategy Development : Objectives , Technology , Strategy , Maturity , Planning ,
Measurement plan , Segmentation , Tag management ...
 Agile project Management Adoption : Agile planning , Analytics Process , CRO plan ,
sprints & cycles
 Business Opportunities , investsment : Market Identification , Target , Competition ,
Go-to-Market Opportunities (Digital)
 Ad hoc analysis, diagnostics & audits : UX , Content
 Reporting , Analytics Strategy & Data Driven Decision Making
 Data Evangelism & Training : Digital Analytics tools & Analysis Approach , Agile
project Management
 Dashboard Development : business questions, goals , audience , data collection ,
design , development , training for different targets : Strategist & Tactical

 Digital Analytics – Master’s degree Digital Marketing HETIC
 Data visualization - Tableau Software
 Master Big Data & Digital Marketing HETIC
 Master’s degree Digital Marketing & Data analytics, EMLV
 Conversion Rate Optimization – Master’s degree Digital Marketing ECV DIGITAL
 Marketing Mobile
 Bachelor Digital Project Management ECV DIGITAL
 Master’s degree E-business CRETEIL University (since 2015)
 Agile & SEO – Master’s degree Digital Marketing, E-business ISC PARIS
SR. DIGITAL ANALYST
Jul..2015 – Sept. 2017
 Data Analytics solutions : audit , objectives , benchmark , implementation ( heatmaps, session recording, data visualization , AB testing…)
 Tag Management for all digital properties ; website , micro-sites , apps (Tealium )
 Ad hoc analysis, diagnostics & audits
 UX optimization : personas , information structure, wireframing ( Figma , HTML ... )
 AB testing strategy and campaign management (Maxymiser)
 CRO Strategy & On-site optimization plan for all digital properties (websites & apps)
 Personalisation strategy , planning & campaign management (Beampulse)
 Dashboards development : business questions, goals , audience , data collection ,
design , development , training , improvment (Klipfolio , Analytics APIs)
 Process organization plan describing the way to work with sales , support , medias ,
legal , communication & IT teams , for a better digital experience (Trello , MS Project )
 Data Evangelism & Training for marketing , sales , product & support teams : Digital
Analytics and tools (G. Analytics , Adobe Analytics , Beampulse, Maxymiser)
ANALYTICS PROJECT
MANAGER
Feb. 2012 – Jun. 2015
 Digital media campaigns impact : ad & site centric data management ;
display, Search, Affiliate, Emailing, Social Media… (DCM, G. Adwords,
Weborama , Comscore , Netratings , GA, Adobe Analytics , AT Internet )
 Digital & multichannel dashboards development: ; KPIs definition,
segmentation, goals, target, prototype , data collection , automation , improvement
( Tableau Software ,Analytics APIs , Excel , VBA , ETL)
 Data vizualisation solutions : benchmark , implementation , training ,
migration (Tableau Software , Qlikview , Captaindash , Data journalism …)
 Marketing Channels Optimization to achieve expected goals with predefined
budget (ROI, CPA, sales, awareness , lead generation…), follow up &
recommendations
 Ad hoc analyses, diagnostics & audits
 CRO for medias campaigns : A/B tests , Multivariate
 DMPs Implementation : solutions benchmark , segmentation, activation,
datas collection / Audit …
 Tag management (GTM , DCM …)
 Predictive Analytics : display campaigns modeling (R , Python)
 Training & certifications : Googla Analytics certification project f& training for
Analytics & Data teams
Clients : EDF , BNP Paribas , Leroy Merlin , SFR , Orange , Virgin , Canal+ , Volvo
PRODUCT MANAGER
Jun. 2011 - Jan. 2012
 Marketing campaigns (print & web) management : plan , brief for creative
agency , test , lauch, data collection , analysis & optimization ( Business Object ,
Access)
 Financial products management : insurance , mortgages…
 Marketing plan to increase products conversion rate
 Market Research : branding , positionning , competitors , trends … (Gartner ,
BCG, Nielson …)
MARKET RESEARCH
SPECIALIST
Jan.2011 – Jun. 2011
 Market studies in pneumatic and fluid control sector
 Statistical analyses of business data and activity reportings (Access , Excel )
 Competitive intelligence program
 Pricing strategy , data driven
DIGITAL PROJECT
MANAGER
Oct. 2010 - Jan 2011
 E-mailing & CRM campaigns implementation : loyalty and acquisition ,
 Websites audits , traffic analysis and reportings
 Google adwords campaigns management : implementation and optimization
 SEO strategy and content optimization
MARKET RESEARCH
SPECIALIST
Sept. 2009 - Sept 2010

 Business performances analyses , energy & retail sector : ROI , Revenue
(consolidation) … breakdown by country by industry
 Customer, competitors, market and trends analyses and studies
 Digital projects repository management : content management , UX
 ******** rebuild : UX and copywriting (energy/Retail industry)