Malika - Business Analyst OMNITURE
Ref : 170404T001-
78210 ST CYR L'ECOLE
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Chef de projet, Consultant fonctionnel, Business Analyst (36 ans)
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Freelance
EXPERIENCE
DIGITAL ANALYTICS & DATA
CONSULTANT
Feb. 2018
Freelancer
Data Strategy Development : Objectives , Technology , Strategy , Maturity , Planning ,
Measurement plan , Segmentation , Tag management ...
Agile project Management Adoption : Agile planning , Analytics Process , CRO plan ,
sprints & cycles
Business Opportunities , investsment : Market Identification , Target , Competition ,
Go-to-Market Opportunities (Digital)
Ad hoc analysis, diagnostics & audits : UX , Content
Reporting , Analytics Strategy & Data Driven Decision Making
Data Evangelism & Training : Digital Analytics tools & Analysis Approach , Agile
project Management
Dashboard Development : business questions, goals , audience , data collection ,
design , development , training for different targets : Strategist & Tactical
Digital Analytics – Master’s degree Digital Marketing HETIC
Data visualization - Tableau Software
Master Big Data & Digital Marketing HETIC
Master’s degree Digital Marketing & Data analytics, EMLV
Conversion Rate Optimization – Master’s degree Digital Marketing ECV DIGITAL
Marketing Mobile
Bachelor Digital Project Management ECV DIGITAL
Master’s degree E-business CRETEIL University (since 2015)
Agile & SEO – Master’s degree Digital Marketing, E-business ISC PARIS
SR. DIGITAL ANALYST
Jul..2015 – Sept. 2017
Data Analytics solutions : audit , objectives , benchmark , implementation ( heatmaps, session recording, data visualization , AB testing…)
Tag Management for all digital properties ; website , micro-sites , apps (Tealium )
Ad hoc analysis, diagnostics & audits
UX optimization : personas , information structure, wireframing ( Figma , HTML ... )
AB testing strategy and campaign management (Maxymiser)
CRO Strategy & On-site optimization plan for all digital properties (websites & apps)
Personalisation strategy , planning & campaign management (Beampulse)
Dashboards development : business questions, goals , audience , data collection ,
design , development , training , improvment (Klipfolio , Analytics APIs)
Process organization plan describing the way to work with sales , support , medias ,
legal , communication & IT teams , for a better digital experience (Trello , MS Project )
Data Evangelism & Training for marketing , sales , product & support teams : Digital
Analytics and tools (G. Analytics , Adobe Analytics , Beampulse, Maxymiser)
ANALYTICS PROJECT
MANAGER
Feb. 2012 – Jun. 2015
Digital media campaigns impact : ad & site centric data management ;
display, Search, Affiliate, Emailing, Social Media… (DCM, G. Adwords,
Weborama , Comscore , Netratings , GA, Adobe Analytics , AT Internet )
Digital & multichannel dashboards development: ; KPIs definition,
segmentation, goals, target, prototype , data collection , automation , improvement
( Tableau Software ,Analytics APIs , Excel , VBA , ETL)
Data vizualisation solutions : benchmark , implementation , training ,
migration (Tableau Software , Qlikview , Captaindash , Data journalism …)
Marketing Channels Optimization to achieve expected goals with predefined
budget (ROI, CPA, sales, awareness , lead generation…), follow up &
recommendations
Ad hoc analyses, diagnostics & audits
CRO for medias campaigns : A/B tests , Multivariate
DMPs Implementation : solutions benchmark , segmentation, activation,
datas collection / Audit …
Tag management (GTM , DCM …)
Predictive Analytics : display campaigns modeling (R , Python)
Training & certifications : Googla Analytics certification project f& training for
Analytics & Data teams
Clients : EDF , BNP Paribas , Leroy Merlin , SFR , Orange , Virgin , Canal+ , Volvo
PRODUCT MANAGER
Jun. 2011 - Jan. 2012
Marketing campaigns (print & web) management : plan , brief for creative
agency , test , lauch, data collection , analysis & optimization ( Business Object ,
Access)
Financial products management : insurance , mortgages…
Marketing plan to increase products conversion rate
Market Research : branding , positionning , competitors , trends … (Gartner ,
BCG, Nielson …)
MARKET RESEARCH
SPECIALIST
Jan.2011 – Jun. 2011
Market studies in pneumatic and fluid control sector
Statistical analyses of business data and activity reportings (Access , Excel )
Competitive intelligence program
Pricing strategy , data driven
DIGITAL PROJECT
MANAGER
Oct. 2010 - Jan 2011
E-mailing & CRM campaigns implementation : loyalty and acquisition ,
Websites audits , traffic analysis and reportings
Google adwords campaigns management : implementation and optimization
SEO strategy and content optimization
MARKET RESEARCH
SPECIALIST
Sept. 2009 - Sept 2010
Business performances analyses , energy & retail sector : ROI , Revenue
(consolidation) … breakdown by country by industry
Customer, competitors, market and trends analyses and studies
Digital projects repository management : content management , UX
******** rebuild : UX and copywriting (energy/Retail industry)
FUNCTIONS TECHNOLOGY LANGUAGES
DIGITAL ANALYTICS
DATA STRATEGY
CONVERSION OPTIMIZATION
DATA VISUALIZATION
DIGITAL MARKETING
PROJECT MANAGEMENT
AGILE METHODOLOGIES
MARKET RESEARCH
WEB DEVLOPMENT
BUSINESS INTELLIGENCE
TRAINING
ANALYTICS
Google Analytics, Adobe Analytics, AT Internet, Eulerian
CRO , AB TESTING
Beampulse, Maxymiser , Optimizely , AB Tasty…
TAG MANAGEMENT
Tealium , Google Tag Manager
DATA VISUALIZATION
Tableau Software , Klipfolio ...
ADVERTISING
DCM, G. Adwords, Google Trends, SEMRush, Alexa , Netratings
DEVELOPMENT
Ruby , HTML , CSS , JavaScript
EDUCATION
2018 : Full Stack Developer – Le Wagon , France
2010 : Master (2) in Marketing & Corporate Communication – Paris 2 University , France
2009 : Master’s Degree in Market Research, – ENCG Business school , Morocco