Sidi El Moctar - Consultant SALESFORCE

Jun.15–PresentDigital Marketing Project Manager at Accenture
Middle East(Dubai, United Arab Emirates)
Marketing Digitization project initiative project manager at Majid Al Futtaim Holding
–Dubai,United Arab Emirates
•Leadthe stream in charge of business requirements gathering for all the digital marketing components (Campaign Management, SEO / SEM, Social, Co
ntent Management (including Digital Asset Management), DMP, Web Analytics and
Loyalty)
•Conduct several workshops with all the businesses (Retail, Finance, Properties) to gather the business requirements for each
Digital Marketing Component
•Evaluate market solutions (RFP) and provide recommendations (rating/ functional coverage, price) based on vendors coverage for Campaign Management, SEO / SEM, Social, Content Management (including Digital Asset Management), DMP, Web Analytics and Loyalty
•Present the project progress to the CMO in a bi-weekly basis
•Define The implementation roadmap and Create the target business (to
-be) Architecture (Systems integrations)
•Manage a team of 10 FTE (including strategy consultants, subject matter experts and business analysts)
Scrum Masterat Al Tayyar Group–Dubai, United Arab Emirates
•Product manager / scrum master for the back-office product
•Provide guidance and best practices on agile product management, design and development for online Travel and Hotels.
•Create the Back
-Office backlog (several workshops & interviews with the different Business & IT stakeholders)
•Manage a team of 35 FTE (including frond/back end developers, UX/UI designers)
Marketing Automation Lead at Al Tayer–United Arab Emirates
•Plan and lead the end to end delivery of Salesforce Marketing Cloud solution as part of a large omnichannel implementation program
•Design, configure and deploy the following SFMC features:
oEmail Studio, Mobile Studio, Push notification, Automation Studio, Journey Builder
oConfiguration with the SFMC connector with Salesforce Service cloud
oConfigure of landing pages using AmpScript and SQL queries
oConfigure 15 different business units to manage the brands specific needs
oIntegrate SFMC with the client’s ecosystem (ecommerce, loyalty, DWH, CRM, DAM)
oTrain the end users on SFMC
oSupport the business after the go-live to manage the system and achieve use cases based on best practices
•Advise the business on the Digital marketing strategy and roadmap to follow considering the clients requirements and
•Manage the Digital Marketing stream (15 FTE)
•Weekly presentation of the project updates to C levels

Oct. 13–May. 15Digital Marketing Expertat Accenture
France (Paris, France)Omnichannel Solution Subject Matter Expertat RCS –Milan, Italy
•Lead the solutions integration team to design the solutions integration from business perspective between the different digital ecosystem solutions (CRM, Campaign Management, Content Management, DMP)
•Legacy systems and processes analysis and Ai-Is documentation for CRM, Campaign Management, Content
Management and DMP (several workshops with the business and IT stakeholders)
•Scope review for all the business solutions (CRM, Campaign Management, Content Management, DMP)
•Re-define the business processes and the digital marketing strategy
•Define the business roadmap
Marketing Automation Subject Matter Expert
at Nestle–Frankfurt, Germany
•Gather the business and IT requirements for campaign management for all countries (several workshops with
business and IT stakeholders from all the countries)
•Design of the campaign data model to store and manage all the businesses use cases and countries specifications
•Re-define the campaign processes and strategy
•Lead the end to end implementation of the campaign tool (Adobe campaign)
Marketing Automation Functional Lead
at La Banque Postal–Paris, France
•Functional requirements design and mapping to the campaign management tool IBM / Unica (Several workshops with the business stakeholders)
•Campaign processesand strategy review and re-definition
•Train the trainer of the business champions on the new campaign management system
Business Analystat Carrefour France–Paris, France
•Functional requirements design and mapping to the loyalty and promotion manageme
nt tool Maxxing (Several workshops with the business stakeholders)
•Functional design documentation
•Offer catalog dsign and configuration in the loyalty system Maxxing

Oct. 13–May. 15Digital Marketing Consultant at Velvet Consulting(Paris, France)Campaign Management at Corsair–Paris, France
•Conduct several workshops with the business stakeholders to gather the functional and technical requirements for the campaign management tool (Adobe Campaign)
•Legacy systems data analysis
•New campaign management data model design
•Lead the build phase (manage 5 developers) to implement the following
oDevelopment of workflows to import data from the CRM system (JavaScript and XML)
oDevelopment of APIs to integrate with E-commerce
oDevelopment of SQL queries to generate KPIs
oConfiguration of the following Adobe Campaign modules, Campaign, Social and Interaction Adobe Campaign Expertat Société General–Paris, France
•Campaign data analysis and data model enhancements to manage new business use cases
•Configuration of new data flows and data forms in the campaign management system
•Configuration of workflows to import data from the CRM system (JavaScript and XML)
•Customization of APIs to integrate with E-commerce and DWH
•Configuration of SQL queries to generate KPIs

Feb. 10–Sep. 11 Software Engineer at Veolia Group (Paris, France)
Software Engineer in the R&D Department –Paris, France
•Design & Build of a proof of concept for an API based web server Design and development of a proof of concept for an API based server
•Design of web services
•Build & Test of REST and SOAP based web services in (C/C++)